Mod Girl Marketing is a full-service digital marketing and consulting firm dedicated to helping brands ramp up their web presence and produce more robust internet marketing strategies that convert. Company founder Mandy McEwen -- who has been working in the industry for the past decade – shares her predictions for marketing trends in 2015.
San Diego, CA -- (SBWIRE) -- 01/19/2015 -- The year 2014 brought many exciting twists and turns to the digital marketing industry. Mobile content consumption surged. Ad retargeting technology got much, much better. Google's Pigeon update changed the face of local marketing, placing increased emphasis on review sites. Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, says many of these trends will continue, but a few big changes are afoot for 2015.
For the start of the year, the Mod Girl Marketing blog has a value-rich post on emerging digital marketing trends that will dominate 2015. "This time of year, marketers and business owners are looking back at their 2014 numbers and contemplating what they'll do differently in 2015," says Mandy McEwen. "So we spent a good deal of time developing this blog to help them keep in line with the trends that we're seeing. Today's blog is a real treat -- chock full of infographics, relevant statistics, article links, and expert commentary."
The full post can be found at http://www.modgirlmarketing.com/top-5-digital-marketing-trends-tactics-2015/
The post covers five major trends expected to change or explode in the coming year:
- Real-Time Marketing
- Ad Retargeting
- Social Shopping
- Video Marketing
- Diversified Content Strategies
"I think, honestly, what surprised me most was the evolution of video marketing over the past year and looking forward to 2015," Mandy said. She cites a few statistics from recent studies to back her claim:
-YouTube brand engagement was found to be 20x greater than Facebook engagement;
-44 percent of consumers said that viewing a video encouraged them to convert;
-Ice.com saw a 400% increase in conversions when customers viewed video;
-Last year six percent more marketers used video marketing than used social media marketing.
"People are simply gobbling up these short videos on mobile devices, so it's been surmised that 74 percent of all internet traffic will be video-related by 2017," Mandy adds. Sources for these statistics can be found in Mod Girl Marketing's blog.
It can be a lot of work to stay on top of the latest trends in digital marketing and work it into one's existing marketing plan, but the burden is lifted significantly by working with a digital marketing consultant like Mandy McEwen. She invites businesses to contact her directly for more information on purchasing a few hours of strategic consulting or a customized full-service digital marketing package.
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.
Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com
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