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Mod Girl Marketing Founder Discusses Power Shifts in SEO Strategies for 2015

Dynamics are shifting and Google isn’t the End-All / Be-All of search engine optimization that it used to be. Mandy McEwen, founder of Mod Girl Marketing, explains the top trends and how SEO will be different in the coming year.


San Diego, CA -- (SBWIRE) -- 01/26/2015 -- Matt Cutts wasn't the only person leaving Google behind in 2014. Mid-year, auction site eBay switched its mobile search ads from Google to Bing. In late November, Firefox ditched Google as the default search provider, replacing it with Yahoo. Rumor has it, Apple is considering making a switch from Google to Bing or Yahoo on its Safari browser for iPhones and iPads.

"Google is still an important player in Search, but their shares are dropping and more SEO professionals will be diversifying their efforts this year," says Mandy McEwen, a digital marketing expert and founder of Mod Girl Marketing. She says her team has always sought to improve client rankings in Yahoo and Bing, in addition to Google, but they are shifting more attention to other consumer hotspots this year as well.

"The fact of the matter is: People are doing most of their browsing on mobile devices these days," Mandy explains. "They are looking for products on Amazon, reading reviews on Yelp, looking up brand information on Wikipedia, and checking out new search platforms like DuckDuckGo that place a greater value on user privacy."

This week, Mandy's blog explores how the shifting sands of SEO will direct new strategies in 2015. Seven other trends examined include:

- Increased importance of mobile optimization
- Link earning, rather than traditional link building
- Less importance on keyword ranking and more emphasis on Return On Investment
- Better social media engagement on fewer platforms
- More Video SEO
- Refining website structure
- Content marketing that emphasizes quality over quantity

More details on each of these points can be found at

Mod Girl Marketing offers SEO expertise in the form of consultations, as well as full-service assistance. Mandy works with other marketing professionals as a valuable partner who can perform all aspects of digital marketing and take care of client overflow. She has assembled a dependable team of writing, design, social media, and advertising experts who have been with her for nearly a decade.

"Good help can be hard to find these days," Mandy says. "So contact me if you're sick of gambling and taking stabs in the dark – if you just want tools, strategies, and teammates that will get you results in 2015."

About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.