Albany, NY -- (SBWIRE) -- 01/26/2015 -- The report mainly covers the following:

1. Global automotive industry and market

2. China automotive industry and market

3. Development trend of global automotive infotainment

4. Global automotive infotainment industry and market

5. 23 automotive infotainment vendors

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Mid- to lower range automobile is usually equipped with a simple set of audio system, which is mainly composed of head-unit, amplifiers and loudspeakers, while for premium car, the addition of communications, navigation and display systems on this basis turns it into infotainment system. Massive prevalence of smartphone promotes the upgrading of infotainment system once more, developing towards integration of more functional systems, like infotainment in Model S of Tesla, which has become the automobile information and network center.

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The infotainment market has evolved from a pattern absolutely dominated by infotainment suppliers to the one with three pillars, namely, automobile factory, infotainment supplier and mobile phone vendor. For the moment, it seems that mobile phone vendors have competitive edge. Apple and Google were early conscious of the trend and both introduced corresponding systems. For luxury car makers, customer satisfaction precedes costs and in order not to stand wrong side in the war between Apple and Google, they support the two systems. High-end vendors tend to support Apple's system, whereas medium and low-end automakers are more inclined to support Google's system.

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The design of infotainment system has become unprecedentedly sophisticated, which caused differentiation of infotainment industry. The infotainment firms, especially European and American ones, which have close cooperation with carmakers, focus on design and outsource or purchase hardware as much as possible, while the companies, which originally excelled in hardware manufacturing, notably Japanese ones, started making more efforts in hardware field, providing OEM service or key parts. For now, regardless of any infotainment, its head-unit must be equipped with a suite of CD/DVD Mechanism, with over 75% market share held by Panasonic, J&K and Pioneer. Due to high barriers to entry, profit of OEM is no less than that of brand vendors.

It is quite peculiar when it comes to loudspeaker system. Although Japanese companies have superb technologies, but the loudspeaker system has been hardly accepted by Europeans and Americans, largely caused by great cultural differences. Consequently, Bose and Harman together occupy nearly 80% of loudspeaker system market.

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Airbag fabric is mainly used to produce automotive airbag. Affected by technology, certification and supply chain relationship, there are higher barriers to entry for new manufacturers. Globally, the supply of airbag fabric is monopolized by the manufacturers from Japan, Europe and America. Similarly, the supply of airbag yarn (raw material for airbag fabric) is also in a state of oligopoly, basically controlled by American INVISTA, German PHP, Japanese Toray and several other companies.

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Benefiting from a burgeoning automobile market in China, the demand for airbag increases rapidly, with domestic demand for airbag fabric reaching 28.94 million meters in 2013. As China introduces more and more laws and regulations about safety products, automotive airbag grows popular and installation rate rises gradually, the demand for airbag fabric in China will be huge, expected to stand at 43.86 million meters in 2018.

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China's automobile industry has ushered in an explosive growth since 2000, with car ownership rising to 137 million by 2013, second only to the United States. According to an estimated average car scrappage deadline of 10-15 years, China will see the first car scrappage peak in 2015.

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China's overall automobile scrap rate was only 4% in 2013, far lower than 6%-8% of developed countries, mainly because national policies on motor vehicle liquidation are still unclear and the industry still desires to be regulated. At the same time, China's low capacity to formally dismantle and process end-of-life vehicles (ELVs) is far behind the needs.

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