Rockaway, NJ -- (SBWIRE) -- 09/22/2010 -- Party City, America's largest Halloween costume and party supplies retailer, has launched several new or improved online social applications to jump start the Halloween season and improve the customer experience.

Tying into popular social sites like YouTube, Facebook, and Twitter, and in some cases employing sophisticated interactive technology, these applications are designed to reward, educate, and engage Halloween enthusiasts and even guide them through the process of choosing the right costume for their budget and taste. Popular applications include:

- Digital Dressing Room ( http://www.partycity.com/dressingroom.do ): Upload your photo and "try on" hundreds of Halloween costumes and accessories in a virtual dressing room. Save customized costumes for later or share them with friends via Facebook and Twitter.

- Brew Your Costume 2.0 ( http://brewyourcostume.com/ ): The all-knowing cauldron analyzes a user's Facebook profile and asks questions to assess personality and assemble the right ingredients for a perfectly concocted Halloween costume. Brew Your Costume 2.0 boasts a more robust engine and enhanced graphic presentation.

- 2010 Halloween Fashion Show ( http://www.youtube.com/user/partycity ): Vampires, Greek goddesses and material girls take to the catwalk on YouTube as Party City unveils the 2010 hottest Halloween trends.

- Party-A-Day-Giveaway ( http://promo3.cfapromo.com/partyaday/ ): Join the Party Club for free to be entered into a $10,000 Grand Prize drawing and the daily $100 Party-A-Day Giveaway.

House of Halloweenies ( http://houseofhalloweenies.com/ ): An online Halloween experience, the House of Halloweenies features animated hot dog characters and allows visitors to explore a haunted house for hidden tricks and treats.

According to the National Retail Federation, in 2009 consumers spent a total of $1.75 billion nationally on Halloween costumes, attesting to the surging popularity of Halloween. In response to the ever-increasing demand for Halloween costumes, Party City has intensified its digital dedication and expanded its social presence to provide Party City customers with engaging and playful social applications to browse and shop for Halloween costumes and accessories.

About Party City
Party City Corporation is America's largest party goods chain and Halloween retailer, operating more than 600 stores throughout the United States and Puerto Rico. As a part of the Amscan Holdings, Inc., Party City is among the more than 900 specialty party stores that AHI either owns, operates, or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at http://www.partycity.com.