Westminster, CO -- (SBWIRE) -- 01/23/2015 -- TraceGains, the leading automated supplier, compliance, and regulatory document management solution for food manufacturers and processors, announced the addition of Chelsey Davis as the new Digital Marketing Specialist. Davis will help to create, execute, and manage the company's digital marketing initiatives.
Davis shared her excitement about joining TraceGains and commented, "I'm excited to leverage my inbound marketing skills to take the TraceGains digital marketing strategy to the next level; increasing the use of technology, such as the company website, webinars, blogs, and podcasts to spread the message and brand of TraceGains is vital to stay relevant. Digital communication is what keeps companies at the forefront of their competitors and the industry as a whole. I look forward to bolstering the company's digital strategy and helping to strengthen TraceGains' marketing message."
"Chelsey is a great addition to our team. Her previous experience and enthusiasm about new technologies and strategies will enable us to be more nimble in how we manage our own growth and react to changing market requirements," noted Jenn Brusco, TraceGains' Director of Media and Content.
Prior to joining TraceGains, Davis worked as a social media manager for a loyalty rewards company, helping to bring the brand to life and guide the company's overall digital marketing in the right direction. Chelsey also has agency experience, where she worked as a digital communications specialist. During this time, Chelsey mastered the ins and outs of inbound marketing and had the chance to work with a broad spectrum of clients in a variety of different industries. She holds a bachelor's degree in marketing from Arizona State University and is currently taking classes on front-end development and web design to help her become a well-rounded digital marketer.
TraceGains (http://www.tracegains.com) provides food and ingredient manufacturers and brokers with a cloud-based, supplier, compliance, and regulatory document management solution for the food supply chain that automates the management of supplier risk, data, and documentation, making companies 365 Audit Ready™.
TraceGains' cloud-based SaaS solution works with in-house solutions such as quality management systems (QMS), enterprise resource planning (ERP), and product life-cycle management (PLM), to close the loop on upstream risk. This solution provides collaborative supplier management, and eases compliance with the Food Safety Modernization Act (FSMA), the Global Food Safety Initiative (GFSI), and internal business compliance requirements including hazard analysis and critical control points (HACCP).
TraceGains digitizes all incoming supplier documents, making them easily searchable. TraceGains also extracts critical data and analyzes them against customer-specific business and compliance rules, alerting stakeholders to any non-compliance.
TraceGains' customers boast a four to six month return on their investment. TraceGains is 2014 Food Logistics Top 100 software and technology providers.
Learn more about conquering the supplier data revolution at: http://www.tracegains.com/supplier-data-revolution
Follow TraceGains on Twitter @TraceGains
Director of Media and Content