Creating interactive and highly engaging content will help consumers on their journey within the market. And with a compelling product storytelling incorporated, no doubt, marketers will be able to reach their target audience and make greater conversions.
Atlanta, GA -- (SBWIRE) -- 01/26/2015 -- Creating a personalized content in a responsive design is one of the latest trends that every marketer should include as they document their content marketing strategy. Experts have proven that documenting marketing approach than verbalizing it tends to be more effective especially if part of the strategy is giving high priority to content and to technology dominating.
According to CMI, a group of marketing experts, documenting the content marketing strategy is more effective than a verbalize strategy since marketers have something to go back and to follow closely. It was noted that 60% of marketers that strictly follows their written content marketing plans finds it more effective than the 32% marketers with verbal strategy.
And since most marketers are churning out for a high quality content to be distributed, making it personalized seems to be more prone to higher conversions. A personalized content removes uncertainty about the target market and builds significant amount of trust and reputation. That aside from creating a personalized content using automated media channels, marketers should also create contents that will address individuals.
The potentiality of crafting personalization as content marketing priority was seen by 64% B2C marketers and 70% B2B marketers as an essential move for the reason that consumers expect it. To make this happen, marketers are expected to align themselves to the forefront of content efforts but are not limited to content teams to grasp the audience. Also, developing a multichannel plan that makes use of paid media and organic content collaborated with marketing teams are more likely to give positive results.
Another to consider in a content marketing plan is the accessibility of the contents using the latest technology. Nowadays more and more people tend to open their emails and searched websites using their handsets. So, marketers should grab this opportunity to have their brands be distributed also in mobile devices. The new features popping in every mobile product releases are a clear gist that being 'mobile-first' with a responsive design should not be left out in every content marketing plan.
Going 'mobile-first' has something to do with redesigning contents to a responsive one. Meaning to say, it can dynamically change size, layout and format when viewed either on mobile devices or on desktop. Yet, for some 86% of marketers, they will still reuse their content across new platforms in the next 10 months, while 69% will create more engaging content since it allows 'added layer of interactivity and involvement' as well as increase in website ranking and traffic.
The bottom line is creating interactive and highly engaging content will help consumers on their journey within the market. And with a compelling product storytelling incorporated, no doubt, marketers will be able to reach their target audience and make greater conversions.
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