Ingolstadt, Germany -- (SBWIRE) -- 01/30/2015 -- Established luxury ceramic watch brands are about to face strong competition from Germany based start-up Lionstone Watches.
So far the ceramic watch market is dominated by big brands, which keeps prices high and thus makes it inaccessible to the average consumer. Things are about to change.
"Ceramic watches are very beautiful" says Fabian Hofmann, Co-Founder of Lionstone Watches, "but the high prices were something that always annoyed us. Our goal was to offer them at a more reasonable price and I am glad to say that, with our Superslim Collection, we succeeded."
In recent months the group of students, entrepreneurs and graduates from Germany made inquiries with leading manufacturers around the world and experimented with different designs in order to offer a modern and beautiful, quality ceramic watch at a low price.
"With plenty of start-ups in the wrist watch industry it was important for us to stand out from the crowd. Focusing on high-end ceramic watches turned out to be the right decision. The feedback so far has been extremely positive."
They are 0.2 inches thin and are made from a high-tech ceramic which is a commonly used material in military applications and aerospace engineering. The Superslim Ceramic watches start from $129 and will be available for men and women.
In addition to their ceramic watches they will also offer a sleek unisex stainless steel model starting from $69.
Lionstone Watches is set to launch in mid-February on the crowdfunding platform Indiegogo.
85049 Ingolstadt, Germany
Ph: +49 176 98380296