Resonance China Launches New Social Branding Report Analyzing Global Brands' Digital Strategies

Resonance China has created a new report on China’s biggest and most successful brands, exploring the social media strategies they have used to get ahead of their competition.


Shanghai, China -- (SBWIRE) -- 02/05/2015 -- Social media is one of the biggest opportunities for businesses around the world to generate sales. Some businesses believe social media is merely a branding tool, unaware that it can drive customers to conversion if employed correctly. Companies using the best social media consultancies are aware of the power of social media as they rely on specialists with the knowledge to connect with China consumers. Resonance | China Social Media Agency is one of China's most successful social marketing consultancies, and they have recently published a new report on the most successful social media strategies from brands that are winning on Weibo, WeChat, and Tmall.

Their China Social Media & Marketing Research Reports cover major brands like Starbucks, BMW, Lancome, Burberry and more - describing how effective their social media campaigns have been in creating high quality, engaged fans who lead to more brand awareness and lead generation.

The report reveals many of the breakthrough techniques used by marketers in order to harness the power of social media, with Resonance sharing core knowledge gained from their experience working with some of the leading brands in the market. This knowledge is invaluable to businesses of all sizes who are looking to shape the direction of their social media strategy in China for 2015.

A spokesperson for Resonance China explained, "We are excited to have published our social media strategy report, because it offers insight into best practices. This educates our potential clients in the kind of success we can achieve for them, and at the same time shares our expertise with a broader audience. Our research team parses through content and metrics to discover the methods that are resonating with Chinese netizens. In addition to brand coverage, we have reports and case studies on ecosystems, trends and campaigns that can help companies transform their internal culture to one geared for success, making our job so much easier when we collaborate. For people who want to drive their social media strategy in-house this will be equally as insightful as the report uncovers tactics and strategies that can be used in almost any business."

About Resonance
Resonance was founded in 2009 as China's first social media led agency. Now they have grown to over 40 people managing dozens of brands, all from the heart of Shanghai. Their success is due to curiosity: the constant drive to understand what works and what doesn't and discover solutions to problems that traditional methods cannot find. Their culture is infused with a desire for the best, complementing the top global brands they work for and the cutting edge agencies they've partnered with.

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