Seeing a lot of innovations in communication happening, it’s not surprising that the way people interact will also change. Thus, it’s a great challenge for many brands to keep their pace with the developments in the technology to be able to communicate their brand effectively.
Beaver Falls, PA -- (SBWIRE) -- 02/16/2015 -- The great changes on how people communicate using their mobile devices become more apparent especially when the Global Language Monitor has awarded a symbol as the 'Most Used Word' in 2014, which is the emoji heart. And having a symbol to be awarded with a title could be surprising; yet, this is a clear proof that the new digital formats that Millenials are exposed with will continuously alter the way people communicate as technology keeps on developing.
In the previous years, the text speak was the first widespread digital vernacular used by many people to interact with one another using their devices. But as these devices evolve over time, the way people communicate have changed when images, videos, stickers, and emoticons Facebook offer to its users, were used to enhance the communication experience. Though people use visual content more in interacting for its exactness, people still communicate with words in 140 characters. But what have influence people in changing the way they interact within the society is how the social and digital tool has made people see symbols.
The key driver of this change is the mobile devices like Smartphones, and a good example to this is the smiley face which was first introduced to the cyber world in 1982, when Professor Scott E. Fahlman post a message in Carnegie Mellon University Computer Science General Board. And though brains weren't able to identify such punctuations to be a pictorial representation of human emotion before, the digital technology taught people how it should be perceived.
With the prevailing effect of this pictorial representations to many people, a lot of brands nowadays embrace these symbols by speaking the same language to get close to the consumers so that there'll be better engagement mode that is authentic and relevant. That to catch up, marketers also needs to evolve along with the consumer trends. And this involves over-the-top (OTT) communication to reach consumers directly and visually; and WebRTC technology that allows consumers to 'click to communicate' by using instant messengers coming straight from the web or mobile apps that were downloaded on their devices.
Another key factor in these changes is the shareability of visual contents in various media forms. People generate a lot of content from numerous sources that are shared by people via different channels quicker than expected. These visual contents shapes individuals through digital consumption and the content shared is a clear indicator of being affiliated to the brand. It was found that 73% of Millenials translate complex information into a simpler one when sharing it and is further understood by 85% that reads the responses.
Seeing a lot of innovations in communication happening, it's not surprising that the way people interact will also change. Thus, it's a great challenge for many brands to keep their pace with the developments in the technology to be able to communicate their brand effectively.
About Mogicons Facebook Emoticons
Mogicons Facebook Emoticons has a large collection of facebook emoticons that will surely appear pretty much everywhere on facebook. With Mogicons' emoticons users can now give their words a personality and astonish their friends with thousands of funny and entertaining emoticons and stickers.