With the new technologies surfacing to aid marketers in video creation, what it takes to get a viral video is delivering what the audience wants through highly engaging video that will bring actual value in people’s lives.
Atlanta, GA -- (SBWIRE) -- 02/16/2015 -- To hold the attention of millions of people in less than 24 hours is what makes a video become viral. And achieving this success in spreading the brand awareness and to display brand personality as part of the video marketing strategy is what drives many marketers to further polish their video creation to get connected with their target niche.
Great expectations on every video created for marketing purposes can be attributed to some statistical numbers from numerous studies that show how much people patronized videos in their lives. On a weekly basis, 75% percent of people watch videos while half of them watch videos on a daily basis on the Internet. And since there are more than a billion active users on the internet, no wonder that video marketing has the potential to connect brands to consumers more effectively.
The length of time in watching videos is the same with browsing, checking and reading emails, but the difference is that a highly engaging video could easily convey the message of the brand in a very short time. Instead reading a lot of pages in regards to the description of the product or service on how it is used and from where it was made, this will be given much attention if these were in a video.
Furthermore, videos could help boost the SEO ranking of the brand's website by allowing internet users to have the published video content shared in various social media sites. It directly creates backlinks registered by search engines which will provide rapid results and a dramatic increase in the SERP rankings. And this will only be possible if marketers have included their video content on various social media sites with high shareability rate.
But in creating a video campaign for the brand, marketers should (1) ensure that the content fits the video format since some content are far more effective if they were in a blog posts or in an infographic. (2) Identify video hosting site for the content which marketers can opt for a free service like YouTube, on paid hosting or both. (3) Create video that has an impact on the overall business goal because if it doesn't match the sole goal of the brand, then the video creation is a complete waste of time and effort.
If marketers have the content for their video but doesn't know where to start, they could use the Video Avalanche system that can be found exclusively in Videorank.guru. This system offers thousands of images, hundreds of audios options, automatic and manual keyword, description, and text overlay to create a unique video with a click of a button. Marketers can create their very own video campaigns on the system's dashboard, manage link reports, and view search rank reports for the videos created.
With the new technologies surfacing to aid marketers in video creation, what it takes to get a viral video is delivering what the audience wants through highly engaging video that will bring actual value in people's lives.
Videorank.guru by Vitarank helps businesses dominate niche on YouTube by creating hundreds of optimized videos, one for each of the best longtail keywords. They spread the videos out across accounts that its customers own. Yes that's right, customers own the properties we Videorank.guru creates for its customers! The videos, the YouTube channels, everything will be turned over to the customers as soon as the order is completed.