James Wong

Annee Matthew Launches New Website to Reflect Expanded Range of Products

Annee Matthew specialized in maternity wear, but has expanded their range to include all women’s wear. They recently redesigned their website to better represent this new and expanded range.


Singapore -- (SBWIRE) -- 02/24/2015 -- Maternity wear is all too often a practical necessity, instead of a fashionable addition to the wardrobe. As such, pregnant women often find themselves feeling frumpy in clothes that either don't fit well, or look dowdy. Fashionable maternity wear has been difficult to come by, but Annee Matthew came along to solve this problem permanently. After years of successfully offering maternity clothes in Singapore, Annee Matthew broadened their horizons to include general women's wear, and have redesigned their website to reflect their new range.

The site now has new sections for maternity and nursing, lingerie, sleep and lounge wear, and Chinese New Year celebration clothes. The website is replete with a catalog of premium quality products represented by high quality imagery, detailed product descriptions, a broad range of sizing options, colors, and affordable pricing.

The new design is fully responsive, adapting flexibly to any screen size to ensure the best display. There is also a customized home page which features the latest special offers and news on new product ranges, to help people see at a glance what's new and exciting.

A spokesperson for Annee Matthew explained, "We have been selling maternity clothes online in Singapore for years, and expanding our range has enabled us to create new possibilities for our customers. We understand that maternity wear is only one of the things women are looking for when they come to us, and our site has been adapted to reflect this new, broader focus. We even have a dedicated Sale section to help people find the best bargains faster than ever. There's also a size chart that helps people find the right choices the first time around. We look forward to new customers discovering the site as the year goes on."

About Annee Matthew
Annee Matthew celebrates more than motherhood, celebrating womanhood – especially strong, happy, contented and independent women. Their style ranges from casual chic to classy comfort for every mood and move. They only use top of the range natural fabrics, to create looks that can give customers understated chic and confidence, while delivering value for money. They focus on clean lines and simple cuts to achieve a ladylike elegance with a hint of sensuality.

For more information please visit: http://anneematthew.com/