Albany, NY -- (SBWIRE) -- 03/09/2015 -- In the foreseeable future, enterprise videos will become the core of enterprise digital marketing. Enterprises currently adopt online videos with great interest. Within just a few years, enterprise video streaming has grown by leaps and bounds. By employing online videos, marketers can engage customers much more efficiently compared to other mediums. The potential of streaming enterprise videos is still untapped, and best practices for this market are still being researched, developed, and tested.

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Global Enterprise Video Market to Register Healthy Growth Rate

According to a market research firm, the global enterprise video market was valued at US$11.21 billion in 2013 and will expand to US$35.57 billion in 2018. A strong compound annual growth rate of 25.9% will be noted for the enterprise video market during the forecast period of 2013 to 2019.

The global enterprise market, on the basis of delivery channels, is segmented into video streaming, webcasting, web conferring, and video conferencing. The market finds applications in corporate communication, knowledge sharing, learning, development, and management. The several industry verticals that make use of enterprise video streaming are banking and financial sector, retail and consumer goods, academia and government, healthcare, media and entertainment, manufacturing, transportation and logistics, and telecom and IT. The types of software used by enterprise video include video collaboration software, video encoding and decoding software, video content management, video analytics software, video asset management, and video security software.

Accelerating Globalization Contributing to Popularity of Online Videos

Accelerating globalization and growing advent of new technologies has resulted in a pressing need for effective communication systems around the world. Due to this, there has been rise in the popularity of platforms such as YouTube. These enterprise video platforms involve use of high definition content, smart cloud, unified communication systems, and social data analytics for effective communication.

Cloud and BYOD to Support Enterprise Video Development

The increasing implementation of cloud technologies along with the BYOD (Bring Your Own Device) culture will support the development of the enterprise video market. There will be significant investment by businesses in enterprise video solutions in the future. Enterprise marketers need to focus on the potential of digital marketing through streaming videos and on tools that will be needed to push the boundaries of this medium.

Targeted Video Campaigns to Deploy Latest Technologies

Recent developments in enterprise video technologies are inspiring video delivery mechanisms among several organizations. Some of these advanced tools in enterprise video technologies are indexing, alter-HD, high efficiency video codec, and web real-time communication. Targeted enterprise video campaigns will deploy these advanced technologies much more as compared to previous attempts. These targeted enterprise video campaigns will be measured and monitored using advanced video metrics and enhanced quickly using seamless integration of video production and deployment tools.

Marketers to Offer Personalized Enterprise Videos

Marketers will employ new levels of personalization to enhance viewer engagement. A diverse range of video content will be further categorized in the future. This new type of content will speak directly to the target audience and will be according to demographics, stage-based marketing, and geo-targeting rules. Simultaneously, to meet the growing demand for unique video content, new models of business will be based on innovative technology, cloud-based operation, and crowdsourcing. This will allow more intelligent and frequent distribution of individual video content.

Players in the global enterprise video market need to ensure that with targeted delivery and segmentation, the launched campaign must have the ability to measure, monitor, and report video engagement. Understanding when a video is viewed, shared, partially or completely engaged with will provide insights to marketers about the content's performance. This will allow underperforming campaigns to quickly modify the content to improve effectiveness.

Some of the leading players in the global enterprise video market are Cisco Systems, Avaya, AT&T, Polycom, Aver Information, Huawei, Hikvision, Tegrity, and Tremor Video. The top innovator companies in the market include Sonic Foundry, Telestream, Librestream, Vidtel, Vidyo, Epiphan, and Broadpeak.

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