The Soul of Enterprise: Dialogues on Business in the Knowledge Economy Is Now Available on Amazon Kindle

Petaluma, California – March 4, 2015 – On Friday, February 26, 2015, Ronald Baker and Ed Kless released The Soul of Enterprise: Dialogues on Business in the Knowledge Economy exclusively on Amazon Kindle. The book is based on the VoiceAmerica top-rated radio show of a similar name, The Soul of Enterprise: Business in the Knowledge Economy.


Phoenix, AZ -- (SBWIRE) -- 03/09/2015 -- "Ed and I are pleased to announce the publication of our first book together, based on the topics from our show," said Ron Baker, co-host of The Soul of Enterprise (TSOE).

The book is available exclusively in Amazon Kindle format. You can download the Kindle app for free to read the book on a device other than a Kindle.

The book contains six chapters, which are from the show, combined into logical topics, in addition to an Introduction and Epilogue. Further, links to many of the ideas, definitions, books, and other interesting things we cite have been added to create a complete digital experience.

The Foreword was written by VeraSage Instiute's G. Robert Newhart Non-Value-Added Fellow, Greg Kyte, and it does not disappoint. There's also some illustrations by the cartoonist, caricaturist and illustrator Andrew Fyfe from Australia, a pure genius.

A more detailed description of the book reads:

The world's economy has been transformed from a twentieth-century materials-based economy to the Age of the Knowledge-Based Economy — and the currency of this realm is ideas, imagination, creativity, and knowledge. According The World Bank, 80% of the developed world's wealth now resides in human capital.

Perhaps President Ronald Reagan said it best in his address to Moscow State University on May 31, 1988:

Like a chrysalis, we're emerging from the economy of the Industrial Revolution — an economy confined and limited by the Earth's physical resources — into, as one economist titled his book, "the economy in mind," in which there are no bounds on human imagination and the freedom to create is the most precious natural resource.

Written by Ronald Baker and Ed Kless, hosts of The Soul of Enterprise: Business in the Knowledge Economy, the popular radio show on Voice America's Business Channel, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy sounds the clarion call that organizations can no longer ignore this seismic shift that has occurred in the economy since 1959. The Soul of Enterprise introduces the three components of Intellectual Capital — human capital, social capital, and structural capital — and how to leverage them to create wealth in today's economy, by revealing:

- The physical fallacy — why wealth no longer consists of tangible things, but of ideas, imagination and knowledge from human minds
- The best learning tool ever invented: After Action Reviews
- Why Frederick Taylor and the Scientific Management movement was a fraud and the wrong focus for knowledge workers
- The fact that effectiveness always and everywhere trumps efficiency
- The First Law of Pricing: All value is subjective
- The Second Law of Pricing: All prices are contextual
- The Morality of Markets: Doing well and doing good
- Why your organization — and you — need to be driven by a higher purpose than profit

The Soul of Enterprise will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their organizations and knowledge workers.

About The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is broadcast live on Fridays at 1pm PT on the VoiceAmerica Business Channel. It champions the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity. It is manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless. For more information about TSOE, please visit http://www.VeraSage.com/TSOE

About VoiceAmerica
VoiceAmerica.com is the world leader in online media broadcasting and the largest producer and distributor of live internet based talk radio , delivering over 300 hours of programming weekly on its VoiceAmerica™ talk radio Network (http://www.voiceamerica.com). Broadcasting to seven niche community based channels: its flagship VoiceAmerica™ Variety Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, VoiceAmerica Sports, 7th Wave Channel, Empowerment, and VoiceAmerica Kids Channel. VoiceAmerica.com is one of the pioneers in internet broadcasting, producing and syndicating online Live and on-demand talk radio, offering an innovative, effective and comprehensive digital broadcast platform. Digital Publishing through its 15 years of broadcast and media experience along with our seasoned staff of Executive Producers, Production and Host Services Group, VoiceAmerica.com provides an internet radio platform for new, emerging and veteran media personalities to expand and monetize their business and brand in an online digital medium.