The Soul of Enterprise: Business in the Knowledge Economy Will Feature Author of the Experience Economy, Joseph Pine

On Friday, March 6, 2015 The Soul of Enterprise: Business in the Knowledge Economy will feature a guest, B. Joseph (Joe) Pine II, author of the best selling book The Experience Economy: Work Is Theatre & Every Business a Stage. Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.


Phoenix, AZ -- (SBWIRE) -- 03/09/2015 -- In 1999 Joe Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 The Experience Economy came out for the first time in paperback as an updated edition with new ideas, new frameworks, and many, many new exemplars.

Mr. Pine also published in 2011, with Kim C. Korn as coauthor, Infinite Possibility: Creating Customer Value on the Digital Frontier, on how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.

"I am honored to have Joe appear on the show, I have been a fan of his work and even author a course based upon this content, applying it to professional knowledge firms," said Ron Baker, co-host of The Soul of Enterprise (TSOE).

"Ten years ago, I saw Joe Pine speak at a Sage event on the experience/transformation economy. I have been a big fan ever since," said Ed Kless, Baker's co-host on TSOE.

About The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is broadcast live on Fridays at 1pm PT on the VoiceAmerica Business Channel. It champions the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity. It is manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless.

For more information about TSOE, please visithttp://www.VeraSage.com/TSOE

About VoiceAmerica
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