UK fashion retail company Everything5Pounds announced that they will be adding a unique new plus-size collection to its racks this February.
London, UK -- (SBWIRE) -- 03/10/2015 -- With a projected two-thirds of UK women slipping in to the plus size category, the interest in trendy clothing to serve this multiple-billion-pound market hasn't been higher. Still, women in the plus size category said buying garments that match isn't as easy as it must be. To resolve this issue of desperate shopping for finding plus size dresses, Everything5Pounds unveils their latest range of plus-size fashion range, where women can shop for garments made specifically for them. Anything, from tight fitting gowns to fringe, two piece swimsuit collections in size from 14 to 24 -- also called the plus-sizes. Still, the best part is not told yet, all the fashion range offered by Everything5Pounds is available at only £5.
When it comes to advertising, there's lots of talk how some women in the plus size blogosphere whine or produce hullabaloo when plus size models, product or content don't fulfill particular criteria. That looks to cause some fashion marketers give up in exasperation.
But the real question for fashion dealers is: Are the complications of creating, pricing, and promoting plus size product add up to dropping on what's a passionate and developing market? Women's Clothing of size 14 or more accounted for £10.43 billion in sales in the year 2013, up 7.2 percent every year, based on recent fashion reports. Even though the average U.K. woman's size is 15 or above, based on many sources, the options are very limited.
At the same time when "interruption" is the name of the overall game, plus size retail is ready and prepared to be interrupted. In the end, this region is affected with advertising and merchandising abandonment, but also has potential prospects clamoring to buy.
However, Everything5Pounds made a great success in the plus size clothing industry, they inspired e-buyers to select their favored range of sizes, paying higher focus on a larger diversity of women, and feature nonprofessional models with "real" figures in its plus size products. Today it claims its "extended sizes" sales almost doubled in almost a year.
Everything5Pounds, (http://www.everything5pounds.com), is a new and dynamic website which provides high street fashion in London. Everything5Pounds established themselves as global leaders in online budget-fashion by pushing margins to bring latest trend led outfits only for £5. Their site is constantly bustling with new fresh and arrival styles.
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