London, UK -- (SBWIRE) -- 03/19/2015 -- Artificial sweeteners are synthetically produced sugar substitutes that are sweet in taste. Some of the major artificial sweeteners include aspartame, acesulfame-K, monosodium glutamate, saccharin and sodium benzoate. Second generation artificial sweeteners include sucralose and neotame. Artificial sweeteners are also called "intense sweeteners" as they are many times sweeter than the regular sugar. For instance, neotame is 8000 times sweeter than sugar. These are potential alternatives to sugar as they add virtually no calories to one's diet and help maintain low blood sugar levels. Additional advantages reflect in pricing and labelling.

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Artificial sweeteners are widely used in processed foods, like baked goods, powdered drink mixes, candies, puddings, jams and jellies, dairy products and a variety of other foods and beverages. The market can be segmented based on application such as bakery items, dairy products, confectionery, beverages and others. Regionally, the market can be segmented into Asia-Pacific, North America (the U.S., Canada and Mexico), Western Europe, Eastern Europe, Middle East & North Africa and RoW (Rest of the World including Latin America and South Africa). The market can also be segmented on the basis of distribution channels, like supermarkets and hypermarkets, departmental stores, mom-and-pop shops, convenience stores and others.

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The demand for low-calorie food items in various verticals of food service industry has triggered the growth of artificial sweeteners market. The demand for artificial sweeteners also witnessed growth in the past few decades due to growing health issues like diabetes and obesity. Till 2012, aspartame enjoyed the largest market share as compared to other artificial sweeteners. However, sucralose has surpassed its demand in recent times, globally. Sucralose-based sweeteners are expected to dominate the market space due to their natural profile. New product launches with natural ingredients would fuel the demand for the same. Demand for aspartame in diet soft drinks would continue, perhaps its demand is expected to decline in tabletop market in the forecast period. Application-wise, demand for artificial sweeteners for diet soft drinks is expected to decline. Also, tabletop would emerge as the largest category leaving behind confections and the candy market by 2020.

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