Winsted, MN -- (SBWIRE) -- 03/30/2015 -- K-Way Express, Inc, a company that provides transportation services, including pickup and delivery, throughout the lower 48 United States, has announced a partnership with BizIQ, a digital marketing firm that provides its services to small businesses throughout North America.

Through its partnership with BizIQ, the K-Way Express, Inc team hopes to expand its online profile through rebranding, a process that will highlight the transportation company's many years of service in Minnesota and beyond. Phoenix, Arizona-based BizIQ specializes in search engine optimization, which allows potential local customers to better identify businesses in their area through Google searches, thus increasing its clients' customer bases.

BizIQ will also be charged with developing K-Way Express, Inc's new and improved website. Through updating, modernization and intuitive design, the company's new website will offer customers an easier, more interactive and engaging experience. Among the website's features will be a Google Maps link to the company's location, customer reviews from all over the Web and detailed information about K-Way Express, Inc's services, all presented in highly readable and professionally written copy. The transportation firm expects the updated website to drive new traffic to the business.

"K-Way Express, Inc has been serving customers around the U.S. for more than 60 years," said Jim Koch, owner of K-Way Express, Inc. "Our quality services and strong attention to customer care have helped us build a large base, but our web presence needed a boost to help us reach new customers whose first exposure to our services is likely to come online. Through its expert employment of updated technology and its understanding of what our company's website ought to be and do, BizIQ has helped us quickly develop a stronger online profile. We're eager to see what comes next."

About K-Way Express, Inc
K-Way Express, Inc has been serving the greater Minnesota area since 1949, and offers pickup and delivery services throughout the United States. The company transports and stores raw materials and finished products that require varying levels of attention and care, and they have systems in place to work with companies of all sizes, regardless of the scope of their needs.

For more information about K-Way Express, Inc and its transportation services, please visit http://www.kwaytrucking.com

To learn more about BizIQ, its expertise regarding local search engine optimization or to view its extensive list of service options, please visit http://www.ebiziq.com/