Glasgow, Scotland -- (SBWIRE) -- 03/31/2015 -- In 2015, Subaru launched their new Outback and it has been an almost instant success in many countries. In several countries, it is hard to find a new Outback because sales have outstripped demand.
Interestingly, the vehicle was engineered for use in Australia and that is where sales are at their strongest. Australians and Tasmanians are snapping up the new Outback in huge numbers.
In February alone, 890 were sold, which breaks the previous record of 829 units sold in March 2006. Sales of the previous Subaru Outback in February typically ran at around 250 units, so it is a remarkable rise in demand and proof that Subarua has the design 100% right for the Australian and Tasmanian markets.
Sales of the new Subaru Outback in Scotland are expected to be particularly strong when it launches in the UK this spring. Subaru dealers are reporting a lot of interest from their customer base and many have booked test drives in advance of the launch. Scotland's rugged countryside means that people are looking for family vehicles that are comfortable, but that also offer good off road capability, which the Outback does.
In certain markets, like North America, the fact that the Outback is so hard to find is leading to increased sales of the Forester. Consumers do not want to have to wait months for their new car, so are instead switching to another model. The Forrester offers more space and true off road capabilities for a similar price as the Outback, so is the natural second choice for many consumers.
According to Subaru America, sales of the Forrester have been running at over 10,000 units per month for the past 19 months. Whether that will start to happen in other markets remains to be seen, but there is little doubt that the Outback will sell well when it is launched in the UK in April.
For more information visit the website http://eagleshamsubaru.co.uk/vehicles/outback/
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