Jewels by Alex

Jewels by Alex Continues to Offer Custom Handmade Jewelry


Southampton, PA -- (SBWIRE) -- 03/31/2015 -- As computer design technology increases in popularity, fewer stores design jewelry by hand. However, a few stalwarts dedicated to making handmade custom jewelry remain, and Jewels by Alex of Southampton is one such store. As of this March, Jewels by Alex is proud to announce that they continue to design and make custom jewelry by hand in their Southampton store.

Since the rise of computer-aided design (CAD), more jewelry stores have come to rely on software and digital models to assist them in their jewelry designs. While Jewels by Alex has kept up with the times and does implement CAD whenever necessary, 75% of their jewelry designs are drawn by hand.

The traditional design process has a few advantages over CAD. As sophisticated as computer technology is, it remains difficult for jewelry designers to imbue designs with the warmth and personality easily achieved by the hand-drawing process. Furthermore, since hand-drawn design requires hard-earned skill and knowledge, customers are assured that the designers at Jewels by Alex never rely on technology as a crutch.

The master jewelry designers at Jewels by Alex can make any custom piece that their customers request, from engagement rings to cufflinks to necklaces. When a customer brings in a design idea, a Jewels by Alex designer will consult with the customer on the design, offer professional advice and create the initial draft. Then, designer and customer will discuss the metals and gemstones to be used. Finally, the same designer will create the custom piece in-store, resulting in a completely unique and personal piece of jewelry.

To learn more about the extensive custom jewelry design services that Jewels by Alex offers, visit their website, drop by their Southampton shop or call 215-364-3883.

About Jewels by Alex
For over 40 years, Jewels by Alex has created fine custom jewelry for the Philadelphia area. Their dedication to personalized customer service sets them apart from other jewelry stores in the region. Jewels by Alex never outsources its work: the designer who greets a customer and finalizes their custom design is the same designer who creates and puts the finishing touches on the piece.

In addition to custom jewelry design, Jewels by Alex offers a wide range of jewelry repair and customization services, including polishing, sizing, timepiece repair, engraving and jewelry mounting.

To learn more, visit