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Fevrie Tendance: A Radically New Approach to Women's Fashion


Los Angeles, CA -- (SBWIRE) -- 03/30/2015 -- Julia Chase of Los Angeles knows all about the pain women feel when shopping for clothes.

"For the most part, it's not high quality, it's not exciting and it's the same-old, same-old," Chase, Creative Director for Fevrie, says. "And it's expensive. So I decided to take a new approach to all of this. We're going to produce great, stylish clothing that fits and feels great – at affordable prices."

Her new fashion line is called Fevrie Tendance and is driven by a new generation of forward-thinking fashion designers.

"We carefully selected a handful of young, up-and-coming Parisian designers who want to make a change in fashion," explains Chase. "They're going to provide the latest designs and create unique, trendy and chic styles, straight from Paris runways."

Fevrie ( is cutting costs by dealing directly with designers and manufacturing in America, cutting out the middleman without compromising design, fit and fabrication. "I'm always on the hunt for luxurious fabrics that look and feel amazing," Chase says. "We source quality fabrics from all over the world and bring them home to the U.S. to be manufactured and sold.

"Our project is all about making a quality product here in the USA, giving more job opportunities to Americans who need it."

In order to keep up with the latest fashions and trends, Fevrie is connected with more than 100 fashion bloggers and social influencers. "We want to keep up with pulse of the industry," says Chase. "We're focused on creating women's clothing that is new and exciting."

Another unique aspect of the business is that the clientele are going to help fund it. Chase needs about $20,000 in start-up costs to cover materials, manufacturers, equipment, shipping and marketing.

To generate this capital, she and her team has launched a Kickstarter crowdfunding campaign, which can be viewed at . The page includes many photos and videos of Fevrie Tendance garments.

"We feel this will help bring Fevrie Tendance to the fore of the fashion front," says Chase. "By supporting this project, women will not only be getting some great clothing but will feel they have a stake in the company."

Donations of any amount are welcome. For a $55 contribution, backers will receive a Fevrie Tendance top plus an exclusive membership plan that provides access to the best fashion insights and rewards on the market.

For $95, you can get any dress or bottom, plus the Fevrie Tendance membership package.

"We believe that our unique concept and the Kickstarter platform will help millions of women buy high fashion goods without breaking the bank," says Chase. "Supporting this project will help us change the game in the fashion world by getting young designers into the marketplace and producing consistent, affordable fashion for women of all ages."

For additional information, visit ; the Fevrie Tendance Facebook page, ; or the Fevrie website,

To contact Fevrie directly, e-mail Julia Chase at

Contact Name: Julia Chase
Company Name: Fevrie
Email Address:
Website URL:
City: Los Angeles
State: CA
Zip Code: 91311
Country: USA
Phone Number: 818-993-1855