Station Parade, Eastbourne -- (SBWIRE) -- 04/01/2015 -- Happy Kombucha believes that predictions of a probiotic industry valued at £29bn could be achieved within the next few years, backing expert predictions.
Just a month after industry experts came together in Amsterdam to discuss the probiotic food, drink and supplement market and health at the Probiota conference, organised by Nutra Ingredients, Happy Kombucha, one of the UK's best known sellers of kefir, have echoed predictions that the industry could grow in value from £19bn to £29bn by 2018.
Shane Starling, Food Navigation and Nutra Ingredients senior editor, said: "Probiota bridges the gap between scientific discover and commercial application. The global market for probiotic food, beverages and supplements is growing strongly, valued at £19bn in 2013 and is expected to reach £29bn by 2018. Consumers are looking for products they can trust to support a range of conditions, from digestive health to cholesterol management, immune system and brain health.
"The probiotic market is large globally because consumers have consumed them for years and many attain benefits from them, so there is that anecdotal link."
Happy Kombucha believe that one of the main driving forces behind the predicted increase will be consumer desire for healthy food products.
A spokesman for the company said: "Not only do we believe the £29bn prediction could happen within the next 3 years, we actually think there's a potential for that figure to be reached sooner. There's been an explosion of news lately surrounding the health benefits of probiotics and with people becoming more and more mindful of what they're putting into their bodies it's only a matter of time until more probiotic products can be found on shop shelves.
"Until that time, Happy Kombucha is proud to be considered one of the top sellers of probiotic and fermented beverages in the UK. We have a wide selection of ready-to-consume products as well as a number of kits that can be used to make your own food and drinks."
About Happy Kombucha
Happy Kombucha are the UK's number one supplier of organically grown Scobies, brewing equipment, kefir grains and other pro-biotic products.
For more information about Happy Kombucha's products, visit www.happykombucha.co.uk
Company name: Happy Kombucha
Contact person: Michelle Holborn
Address: Unit C, Enterprise Centre