Inbound marketing involves creating user demographic profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. Mandy McEwen, founder of Mod Girl Marketing is offering a free 15-minute inbound marketing consultation to help business owners assess their competitiveness and opportunities for growth using the latest marketing tools and strategies.
San Diego, CA -- (SBWIRE) -- 04/01/2015 -- In the past, marketers believed that direct mail and buying email subscriber lists were the most direct path to drumming up more traffic and converting greater sales. Modern marketing used in the last 10 years has shifted to focus on activities like creating user profiles, providing personalized content, automating marketing processes, using tools to track consumer behavior, and optimizing web design for usability. This strategy is referred to as "inbound marketing," and is essential to a smart, effective online marketing plan, says Mandy McEwen, founder of Mod Girl Marketing. This month, Mod Girl Marketing is offering a free 15-minute inbound marketing consultation to businesses who are looking to maximize their marketing budgets and improve their efficiency.
"Most business owners understand that social media, content, and pay-per-click ads are important components of marketing. However, we find a lot of people aren't looking at the bigger picture and connecting these pieces into a cohesive strategy that functions efficiently," says Mandy McEwen. "We specialize in helping businesses use tools and automated systems to attract better traffic – consumers who are closer to the end of the sales cycle. It's not good enough to have a lot of eyes on your webpage. You want people who will stay, read a while, purchase from you, engage with your brand, purchase again, and tell their friends."
In last week's blog, found at http://www.8waysin8days.com/8-ways-inbound-marketing-increases-revenue/, Mandy McEwen talks about 8 ways inbound marketing increases revenue for companies. Companies who utilize inbound marketing effectively are able to:
- Determine the ideal customer through market and keyword research to direct content strategy.
- Automate marketing to keep the sales cycle alive through email correspondence and advertising.
- Use tools to monitor social media and deliver the right message at the right time.
- Improve website navigation to make sales easier to facilitate and improve abandoned shopping cart rates.
- Optimize calls to action and landing pages to encourage traffic to take action, rather than do business elsewhere.
- Devise a more compelling content strategy that keeps the brand fresh and relevant.
- Encourage customer feedback with surveys and reviews to improve product and service development.
- Manage customer relationships to keep track of who is buying and how the company is upselling.
"Most people are surprised to learn that they can market smarter, without really spending more money," Mandy explains. "By allocating money to invest in consulting and the latest tools, you can turbocharge your marketing plan and get better returns. We work with people who do it all themselves, people who want us to take over all aspects of digital marketing, and everything in between."
Companies start off with a 15-minute consultation with Mandy McEwen, a digital marketing professional with nearly a decade of experience in the field. If it is mutually decided to pursue the discussion further, companies may request a proposal from Mod Girl Marketing, outlining the custom inbound marketing solutions discussed previously. From there, they can choose to implement the solutions discussed on their own or hire Mod Girl Marketing for whatever areas they choose, from SEO and market research, to social media and content creation.
Mandy, Founder and President of Mod Girl® Marketing adds, "I work directly with each and every client, which is a level of service you don't usually see with digital marketing agencies. We focus on a select number of clients at a time to give them our full attention and effort."
Businesses seeking feedback can contact Mandy McEwen directly for a free introductory inbound marketing consultation.
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.
Contact Mod Girl Marketing at 800.388.7732 or by email at firstname.lastname@example.org. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.