Padiham, England -- (SBWIRE) -- 04/03/2015 -- UK hog roasting company, The Yorkshire Pig, have recently commented on the campaign the British Pig Executives (BPEX) are planning to start, which hopes to promote pork in a way which will draw young shoppers to purchasing the meat.
The BPEX campaign is set to start on the 29th April 2015, with the £2 million marketing push including TV advertising, PR, social media and in-store activity. The campaign is set to last between three to five years, to help change the perception of pork for the younger audience.
BPEX revealed that pork still remains popular with people over the age of 60, but more needs to be done to promote the meat to younger people, and the BPEX have high hopes that the campaign will help drive sales.
The company are focussing on pulled pork for the campaign, after the success it had seen thanks to US cookery shows using it frequently in the past year, and the pulled pork could help increase the sustainability and profitability of pig farming in the UK.
A spokesperson for BPEX said, 'Changing consumer perceptions about pork will take time, but we are confident rejuvenating the image of pork, starting with pulled pork, will add value to the supply chain.'
Many processors and retailers have supported the campaign, with the BPEX stating that some companies have invested into the campaign themselves.
Often commenting on industry news, a spokesperson for The Yorkshire Pig said, 'The BPEX campaign sounds like a great way to promote just how tasty pork can be, and we believe it will draw in more consumers for the meat throughout the year.
Our hog roasts draw in huge crowds, and the quality of the meat is what keeps organisations and people hiring us. The pulled pork melts in your mouth and it's easy to see why the BPEX are focussing on that type of pork, and hog roasted it tastes even better!'
About The Yorkshire Pig
The Yorkshire Pig is a leading UK hog roast company, offering catering and hog machine hire services for a wide range of events. The packages on offer can be tailored towards specific group sizes, and help is offered in learning how to use the hog roasting machine if the client chooses the machine hire option. The company cover all of the Yorkshire and surrounding areas, with the hog roasting ideal for parties, weddings, business events and other special occasions.
To view their menus and services, visit www.hogroastsyorkshire.co.uk
Media Contact :
Company name: The Yorkshire Pig
Tel: 0113 283 9972
Contact Person: Darren Hargreaves
Address: 153 Lancaster Drive