Trawden, England -- (SBWIRE) -- 04/03/2015 -- The results of the 2014 intimate's survey have been recently released – just this February – and highlight some key attitudes in women's lingerie shopping habits.
The survey revealed surprising results within categorical selections, with just 26% of women saying that underthings are ''the core of my wardrobe and I enjoy shopping for them." This suggests that many women have been compromised in enjoyment when making underwear selections, and this has led to much reflection from a number of leading retailers, including My-Knickers.
The survey also revealed that the majority of female customers seemed to judge shopping for underwear at a middling level, under the response that shopping for it is 'Ok, but it is not my favourite.' In turn, these figures suggest that there are factors in underwear shopping which deter women from maximum enjoyment.
My-knickers is an online specialist in underwear retailing, seeking to revolutionise the way in which women acquire their lingerie and were quick to respond.
"These results unfortunately highlight the many frustrations women face when shopping for underwear, especially on the high street" A spokesperson told us "For example, when shopping manually, this can be time-consuming and many women face issues such as limited sizes and low stock amounts.
"However, as an online retailer, we are actively striving to make underwear shopping an accessible and enjoyable experience. We offer an array of products from bras and briefs, to dress-up sets and nightwear -everything to put a spring in your step before the summer months.
"As a company we want to change the way in which women shop for underwear and make it a positive experience – that is the best way to respond. After all, the survey also showed that over half of women feel significantly better for having supportive, quality underwear – and we offer both this and an ease of service to allow the very best for our customers."
My-Knickers are specialists in providing luxury lingerie at affordable prices, with a discreet delivery service and an array of accessories available.
For more information visit their website at www.my-knickers.com
Company name: My-Knickers
Contact person: Rachael Connelly
Address: 60 Hollin Hall