Dallas, TX -- (SBWIRE) -- 04/07/2015 -- What's that secret sauce in Playboy's digital marketing strategies?

In an interview with the digital marketing department of Playboy, Senior Vice President Robin Zucker delineates how Playboy is revolutionizing their content marketing approach in order to be more appealing for their customers. In 2014, Playboy commenced a new website incorporating the so-called "safe for work" approach wherein their website has PG-13 content. This strategy helped Playboy reach 258% yearly increase in global visitors.

Another notable content marketing strategy done by Playboy is their presence on Facebook. According to Zucker, "Facebook has been a key driver of both reaching audience for brand acquisition, as well as driving traffic and brand engagement". Playboy has set up different pages for each product specialization with tailor-made content depending on specific target markets.

Playboy's partnership with other big brands like Red Bull is also another driving force of Playboy's content marketing strategy. They published a video advertisement wherein Danny MacAskill, a professional cyclist, showed his biking tricks with the Playboy Bunnies in their sexy bikinis watching him at the Playboy Mansion.

What Would Make Men (and Women Too) Click that Link

Based on analysis done by Search Amp Marketing in relation to search engine marketing strategies, as opposed to what many brands targeting men audience do, the key to creating more engaging content and to make sure that the content would reach its target audience. How do we do this? If targeting men directly through the use of many content, then the company is indeed heading the wrong direction.

Targeting the women audience would more likely help in targeting the men population. Why? Because women are more inclined to use social media and they would likely share something that they are comfortable sharing. Apart from this, men and women would likely want to know the why and the how, rather than just the what as it gives them more reason to click. Audience need have the desire to relate more rather than just to know something. Content must have an impact on their lives.

Another thing that brands need to consider is the age gap. How will brands bridge that gap and create content that would impact those aged 18 to those in their late 30s?

Playboy is all about humour, sophistication and spice according to its founder Hugh Hefner. Revving up their image and branding strategies, Playboy has transitioned into the mobile age, remodeled their website to be classy enough for their target market, and made it more appealing especially for celebrities. With a seizing marvelous opportunity to influence its universal brand and gigantic online following across numerous digital platforms, as stated by Mr. Hefner, Playboy magazine now carries the brand more than the brand carries its magazine.

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