New York, NY -- (SBWIRE) -- 04/13/2015 -- Feminine hygiene is a term used for explanation of personal care products which are used by women during menstrual discharge, menstruation and other body functions related to the vulva. Some of the major feminine hygiene products are sanitary pads, menstrual cups, tampons, internal cleansers, pant liners and shields. Sanitary pad is most commonly used feminine hygiene products for menstrual management. It is available in many varieties with different absorbency levels and sizes. A menstrual cup is shaped like a cup and worn inside the vagina to collect menstrual fluid during menstruation discharge.

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In terms of geographic, North America and Europe dominates the global feminine hygiene product market. The U.S. represents the largest market for feminine hygiene product followed by Canada in North America. In Europe, Germany, France and the U.K., holds major share of the feminine hygiene product market. However, Asia is expected to show high growth rates in the next five years in global feminine hygiene product market due to increased investment by major companies in the region. The low manufacturing cost in Asia attracts companies to invest in the region. In addition, in some Asian countries, government launched several health programs to increase awareness about sanitation in rural area and also provide education to women for their menstrual related health concerns. China and India are expected to be the fastest growing feminine hygiene product markets in Asia.

In recent time, urbanization and rising awareness towards sanitation are some of the major drivers for global feminine hygiene product market. In addition, increased demand of sanitary products, such as nonwoven fabric napkins and tampons, during menstruation is also supporting in growth of global feminine hygiene product market. However, increased health concern during menstruation period hampers the growth of the global feminine hygiene product market. In addition, increasing mergers and acquisitions between major companies and rapid product launches are some of the key trends for global feminine hygiene product market.

Some of the major companies operating in the global feminine hygiene product market are Procter & Gamble (P&G), Johnson & Johnson (J&J), Energizer Holdings, Inc., Superdrug, Kroger, Asda, Body Shop, Co-Op/Somerfield, Sainsbury's and Kimberly-Clark.

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Key points covered in the report:

1) Report segments the market on the basis of types, application, products, technology, etc (as applicable)

2) The report covers geographic segmentation

North America
Europe
Asia
RoW

3) The report provides the market size and forecast for the different segments and geographies for the period of 2010 to 2020

4) The report provides company profiles of some of the leading companies operating in the market
The report also provides porters five forces analysis of the market.

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