Persistence Market Research

Persistence Market Research : Global Breakfast Cereals Market Worth $43.2 Billion in 2019

The report is a study of the global breakfast cereals market, its present and forecast positions. It discusses factors affecting market movements, changing consumer tastes and trends. It also elaborates companies’ planning and strategies for growth, including their investment plans and new product launches.


New York, NY -- (SBWIRE) -- 04/21/2015 -- According to a new market report published by Persistence Market Research "Global Market Study on Breakfast Cereals: Hot Cereals to Witness Highest Growth by 2019," the global breakfast cereals market was valued at USD 32.5 billion in 2012 and is expected to grow at a CAGR of 4.1% from 2013 to 2019, to reach an estimated value of USD 43.2 billion in 2019.

Browse the full Global Market Study on Breakfast Cereals: Hot Cereals to Witness Highest Growth by 2019 report at

The change in breakfast habits and shift towards healthier breakfast alternatives in Asian countries is expected to drive the breakfast cereals market in the region during the forecast period. Rising per capita income and changing lifestyles in Asia are also expected to boost the market share in the region. The market in developed economies tends to saturate mainly due to the search for other traditional breakfast as well as some on-the-go breakfast alternatives such as cereal bars.

The middle class population in China and India according to the World Bank, which was reported to be 430 million in 2010, is expected to reach to 1.2 billion by 2030. The Asian breakfast trend is moving away from the customary local food to the packaged breakfast cereals. The importance of breakfast is increasing being realized globally due to rising health concerns. Some of the benefits of having a regular nutritional breakfast are improvement in memory, balanced cholesterol and insulin levels, physical activeness and low risk of obesity. The practice of skipping breakfast has been reducing and the per capita consumption of breakfast has been increasing globally over the past few years. Cereals are considered to be an ideal breakfast category due to their high nutritional and low calorific value. Breakfast cereals are produced from processed grains. Depending upon the type, they are consumed in hot, cold and dry forms. Kellogg's introduced the first patented breakfast cereal in the form of cornflakes in 1895. With recognition of its health benefits, cornflakes became one of the main breakfast foods in the U.S. and later on in other parts of North America and Europe.

The market is broadly categorized into two segments: Hot cereals and RTE cereals. Hot cereals are expected to have a higher growth rate as compared to RTE cereals. The major restraint for the industry is manufacturers facing the issue of raw material procurement due to environment-related concerns. This includes the procurement of palm oil, one of the basic ingredients used in the processing of breakfast cereals. While increasing numbers of convenience stores in developing economies is accelerating the market, rising commodity and energy prices are emerging as key concerns. Consumers as well as governments are getting serious on the gluten content in cereals, compelling companies to increase their gluten-free range. The shift in consumer trend towards various alternatives, such as fruits, toasts and eggs and time saver snacks such as cereal bars, is emerging as yet another restraint for the industry.

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North America was the global leader in the breakfast cereals market in 2012 which is expected to retain its leadership through 2019. However, it is expected to lose its share to Asia Pacific which is growing a fast pace.

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