Starting April 21st, Responsive Website Will Now Be a Crucial Ranking Criteria on Google

The latest Google algorithm update states that mobile friendliness will now be a ranking criteria for the websites on Google, starting April 21st. The algorithm will prefer mobile-friendly websites, using a page-by-page, real time basis to verify mobile friendliness, and penalize websites that show badly on mobile devices.


Fairhope, AL -- (SBWIRE) -- 04/22/2015 -- Last year was marked as the year when mobile Web traffic exceeded desktop traffic, and current reports show that over 60% of entire digital media period is spent on tablets and smartphones.

This data signifies that more customers are browsing websites primarily on mobile devices. And if a particular website isn't mobile friendly, they're simply clicking away. This leads to increase in bounce rate of a website, which isn't fruitful for any website based on Google's perspective. This is the reason, why online businesses are now heading towards responsive web design to make sure a unified mobile experience.

A responsive website instantly shows the right configurations that'll create webpages readable and functional based on the devices it's being browsed from. Responsive web designs size the texts, pages and link space to suit according to the size of the mobile screen. Responsive site includes following features:

- Removing flash content along with other media that doesn't focus on Mobile Operating Systems.
- Ensuring fast page load times on mobile devices
- Using correct mobile redirects and 404 pages.
- Eliminating full screen interstitial that stops mobile page-views.

Actually, a Google research discovered that 72% of users anticipate sites to work on mobile platforms and 61% will leave the website if it isn't mobile-friendly. Over 50% of users rely mostly on their smartphones for shopping decisions.

Mobile sales increased by almost $7 billion at both Facebook and Google in 2013, and eMarketer estimates that mobile advertisement spending will exceed $45 billion this year. The mobile traffic will continue to rise considerably, as-well. Based on the recent Cisco Visible Networking Catalog, mobile data traffic increases over 10 times to 97-percent by 2019.

About Green Circle Agency
Green Circle Agency, based in Fairhope, Alabama is one of the leading supplier of website designing &creative site development. They also provide social media marketing along with the advertisement, Branding and SEO (Search Engine optimization).

For more information and other media related inquiries, please contact:
City: Fairhope
State: Alabama
Country: USA
Contact Name: Green Circle Agency
Contact Email:
Complete Address: P.O. Box 1085
Zip Code: 36533
Contact Phone: 800-773-6503