Fairhope, AL -- (SBWIRE) -- 04/22/2015 -- Green Circle Agency, a number one technology-enabled, data driven digital marketing agency, released its Quarter-1 2015 Digital-Marketing Report today. This report evaluates trends in SEO, paid-search, social media, display advertising, product ads, comparison e-commerce sites, and much more, supplying detailed and comprehensive insights into digital-marketing trends by utilizing data from its huge client base.
Important themes from Green Circle Agency's Q1 2015 Digital marketing Report contain deviating performance trends for Bing and Google, highlighted with a halt in a Google click hike along with a constant rise in Bing Ad traffic. Smartphones also continue to observe a rise in traffic for both organic and paid search channels. At the same time, Google's search engine algorithm update will take "mobile-friendliness" into consideration that might considerably impact mobile search engine results and trigger major brands without mobile-friendly websites to see a downfall in SERPs.
Spending growth on Google decelerated from 19 percent in Q4 2014 to 13 percent in Q1 2015, since click traffic increased just by 0.2% year-over-year and rose 13% by cost-per-click. Google's Click rate was adversely influenced by many facets, including slow tablet growth, the growth of PLA (Product Listing Ad) market, in addition to the loss of Google's default search supplier status on Firefox, which led to almost 2% drift of U.S. search traffic share to Yahoo.
Still, Green Circle Agency's data indicate the deceleration in-growth can also be due to Google displaying less Ads for every search query, leading to less advertisement thoughts open to marketers (down 17 percent year-over-year in Quarter 1).
By early May, 46 percent of Fortune 500 companies and 29 percent of Internet Retailer 500 websites hadn't obtained Google's "mobile-friendly" name. Internet Retailer500 websites were more prone to be mobile friendly because of the consumer-facing, internet-based characteristics of their sites; they were also more prone to use responsive websites, the usage of which Google praises over mobile sites.
About Green Circle Agency
Green Circle Agency, based in Fairhope, Alabama is one of the leading supplier of website designing &creative site development. They also provide social media marketing along with the advertisement, Branding and SEO (Search Engine optimization).
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