Albany, NY -- (SBWIRE) -- 04/24/2015 -- Introduction

The NAFTA Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Features and benefits

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising market
Leading company profiles reveal details of key advertising market players' NAFTA operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising market with five year forecasts
Compares data from the US, Canada and Mexico, alongside individual chapters on each country

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Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $41,787.2 million in 2014.The Mexico was the fastest growing country, with a CAGR of 6.1% over the 2010-14 period.
Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $40,152.8 million in 2014. This was followed by Canada and Mexico, with a value of $1,083.9 and $550.5 million, respectively.
The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $49,595.4 million in 2019, followed by Canada and Mexico with expected values of $1,357.5 and $725.1 million, respectively.

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