Phoenix, AZ -- (SBWIRE) -- 05/05/2015 -- Listeners can get their questions about effective leadership in business and at home answered Tuesday, May 5, 2015, on http://www.voiceamerica.com/show/2397/family-matters. Entrepreneur, marketing strategist, negotiations architect, speaker, and author of CDO Chief Daddy Officer®-The Business of Fatherhood, Chris Efessiou understands first hand that the dynamics of success are the same whether you are addressing a group at work or tucking your child into bed at night. As the number of children living in single-parent households has exponentially increased, a new generation of working parents has evolved. Through his own personal experiences, Chris Efessiou, Founder and CEO of SRxA-Strategic Pharmaceutical Advisors, shares his discovery of how the skills critical to becoming a successful business leader can be applied seamlessly to parenting and personal relationships with equal effectiveness. In the last 27 years Chris has been at the heart of the strategic product introduction of more than twenty new products in the global pharmaceutical marketplace and has engineered the turnaround of several others. A partial list of his credits includes the development of the 2005-2007 professional communications and education campaigns which helped Mucinex® become the largest product in its market. In 2011 he engineered MAAX™ a hybrid marketing vehicle, which produced a net ROI of 5.2, the largest known Return on Investment in the industry. While building his first company, he found himself raising his then 7-year-old daughter as a single dad by applying his knowledge of business to the business of parenting with equal dedication. Reflecting on the 17 years of his single parenting, admiring the person his daughter has become, and rejoicing in their relationship, he considers this to be his crowning achievement. One of Chris's enthusiasms has always been the art of crafting and negotiating a deal, which he now teaches as a visiting professor at the George Mason University School of Management. Planning, setting expectations and measuring results, building team unity and empowerment, fostering bilateral communication, mentoring, leading by example, and being physically present and emotionally available are essential components for a prosperous business and a loving family. The Family Matters talk radio program is broadcast live every Tuesday at 3 PM Pacific Time on the VoiceAmerica Variety Channel.

Listeners can hear new shows live and download prior episodes as podcasts at http://www.voiceamerica.com/show/2397/family-matters

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