Stevenage, Hertfordshire -- (SBWIRE) -- 05/06/2015 -- The latest Auto Trader's Buyer Behaviour Study by GfK1 has shown that most UK car buyers have no clear idea of which vehicle they are going to buy when they go shopping for a vehicle.

The results of the latest survey were extremely revealing. Nearly half of those who researched their next vehicle still went to the forecourt with no clear idea of which make or model they would buy.

This was especially the case with women and young children. Overall 48% of buyers had no idea of which vehicle they would actually buy.

Just over 32% of women had not decided which vehicle they would buy by the time they turn up on a car dealers forecourt. Young people were even more likely to be undecided, 36% of those aged between 17 and 24 were not sure of which vehicle to buy. For those aged over 45 that figure was just 25%.

Auto Trader is one of the UK's biggest sources for both new and used car research. Millions turn to the site to research their next vehicle purchase and find places to buy.

This is the second time Auto Trader has published this survey, which looks at how new and used car buyers behave. The 2015 study specifically looked at how UK car buyers research their purchase and make the final purchasing decision. The results of the survey showed that most people carry out the majority of the research that they do online.

During the research phase, most consumers visit several dealer websites, but only visit one garage forecourt. They are using the web to decide who they buy from, but it is the dealer that helps buyers to decide which vehicle they buy. In other words, those looking for used cars for sale in Stevenage are very likely to know who they are going to buy from, but have no idea of what they will buy when they arrive on the forecourt. This survey underlines the importance of having a good web presence and impressing the consumer online as well as on the forecourt.

For more information visit the website http://www.stevenagemotorcentre.co.uk/

For Media Contact:
Contact Name: Michael Mccarthy
Business Name: Stevenage Motor Centre Limited
Address 1: 282 Broadwater Crescent
City: Stevenage
County: Hertfordshire
Postcode: SG2 8AQ
Country: United Kingdom
Phone No.: 01438 751603
Email: michaeljamesmccarthy@hotmail.com
Website: http://www.stevenagemotorcentre.co.uk/