Austin, TX -- (SBWIRE) -- 05/13/2015 -- According to recent industry statistics, there are nearly 110 million dieters in the US alone, with each making approximately 4-5 dieting attempts each year. Further research indicates over 50% of all Americans take dietary supplements, some to lose weight and others to maintain a healthy lifestyle. The need for these supplements is clear, with numerous studies on belly fat confirming that visceral fat, the kind that gathers around the internal organs, is significantly more dangerous than having a total BMI in the obese range. Throwing their hat in the belly fat burning ring, Sheer Strength Labs LLC announces their offering, Sheer Strength Thermogenic.

Shawn Sherman, spokesperson for the firm, explains why fat burners are so important for the general public and what makes their product different. "Thermogenic fat burners increase the body's temperature, whether you're exercising at the time or not, helping to melt the fat away. With our product, every ingredient is hand-selected for its ability to reduce fat, protect muscles, and enhance cognitive function, so you'll burn fat faster while highlighting the muscle that you've worked for."

The ingredients are truly what makes the difference in their product, says Sherman. "Other products are truly nothing more than water pills, containing cheap fillers that cause a person to lose water weight quickly. However, as soon as they drink the water they need so badly, the weight comes right back on. We urge consumers to look at the competition and compare ingredients. We've found once people have done their research or used inferior fat burning thermogenic supplements, they come back to us for the real thing. Every milligram is carefully chosen and backed by science to burn fat and boost results in the gym. That's why our product work so well."

Sherman does urge athletes and those wishing to lose weight to check in with their doctors first. While most products promote this practice, a recent survey shows most Americans may not be having this vital conversation with their health care providers. The survey, administered by AARP and the National Center for Complementary and Alternative Medicine, discovered that while over half of all people say they have used complementary and alternative medicine at some point, including dietary supplements, only 58% discussed it with a health care professional.

About Sheer Strength Labs
Sheer Strength Labs produces Sheer Strength Thermogenic, a supplement guaranteed the most potent and effective thermogenic fat burner available in the marketplace. The company prides itself on their hand-selected ingredients and the ability to cut fat, protect muscle, and enhance cognitive function, allowing consumers to burn fat faster while highlighting the muscle that they've worked for.