Crescent press ltd

Leaflets and Campaigning: Crescent Press Comments

 

Solihull, England -- (SBWIRE) -- 05/15/2015 -- According to a recent report released through the Plymouth Herald, there has been much debate regarding the medium of leaflets to deliver information – especially in regards to The General Election. Political events through out April and May have ultimately seen much information dispersed through leaflets – an innovative, immediately accessible form of content. However, the Labour Party was considerably criticized by the Green Party in terms of the 'unsustainable' selection of leaflets.

The spokesman for the Green party, Andrew Pratt, criticised the cost and material usage on the Labour pamphlets.

"Either way, such an amount of paper, ink and printing activity is an unsustainable use of resources, especially when the majority of those delivered to non-Labour supporting households will dispose of them quite quickly."

Instead, The Green party chose to use a more simplistic, immediately accessible leaf let structure which it emphasized were still eye-catching and informative. Leaflets are ultimately a popular method of attracting people's attention and keeping them informed, yet sustainability can also be an option.

Crescent Press are a company who provide a variety of customizable printed items including leaflets, brochures, banners and wall art. They are regular commentators on industry news and were quick to comment in response to how The General Election has shown the variety of uses of the printed medium.

"The General Election has highlighted the importance of using print to get peoples attention and what a difference it can make," A spokesperson said " Leaflets are an accessible and affordable way of getting the attention of the public, and are direct without being intrusive. However, disagreement over party leaflets ultimately leaves some issues to be addressed. Going onwards into the summer we therefore want people to make decisions in regards to the issues raised over the campaign leaflets.Ultimately, you can opt for a glossy, more paper-heavy choice and this can make a real impact – yet there are other options available too.

If you strive for more sustainable options, there will be a leaflet to suit you, for example -Even a simple flier, rectangular format and printed on both sides is ultra-efficient. Leaflets after all are not just limited to political impact, but can be used to make households actively aware of your business or service. We would urge all to look online and give our site a visit so they can be briefed on all the options available and something which will work for them."

About Crescent press
Crescent press are key online providers of printed solutions, incorporating print, graphics and display skills to produce a wide range of products.

PR Contact:
Crescent press ltd
Stirling Park
Stirling Road
Solihull
B90 4NE
0121 711 1014
enquiries@crescentpress.com
http://crescentpress.com