Philadelphia, PA -- (SBWIRE) -- 05/18/2015 -- Festival season is rapidly approaching, but for marketing and event planning agency, Mole Street, it's been festival season for months.
"We've been planning this summer since last summer," says Mole Street Principal, Brendan Walsh.
Mole Street, the agency who worked behind the scenes of some of Philadelphia's most unique events in 2014—like the PHS Pop Up Garden and entertainment for Dîner En Blanc—has a new roster of food & music events planned for Spring and Summer 2015.
Most recently Mole Street developed the branding and strategic marketing plan for the Taste of 3 Cities Food Truck Festival and Competition. The first of 3 events in the series took place in Washington D.C. on April 25th, the second in Philadelphia, PA, on May 9th, and Baltimore, MD, is upcoming on June 6th. Mole Street's marketing plan for the series includes a comprehensive social media marketing campaign, email and digital marketing placements across each city's most popular food blogs, street team marketing, and ads segments on popular local radio programs such as the Preston and Steve Show on 93.3WMMR.
Mole Street designed the Taste of 3 Cities website and has been increasing the event's Facebook Page likes by an average of 75 followers per week. In addition, Mole Street's talent buyer, Sean Timmons, hand selected the musical acts for the events in D.C. and Baltimore.
But food trucks aren't all. Mole Street has also been working with Southern New Jersey's award-winning Heritage Vineyards to plan and market every aspect of the 3rd Annual Heritage Wine Festival, from tenting and staging, to branding and marketing. The festival held on September 19th and 20th in sunny Southern New Jersey, will proudly display the new logo and branding that was developed by Mole Street and guests will purchase tickets through a brand new festival website, set to launch mid-May.
Throughout the summer, Mole Street is developing the event's social media marketing strategy, as well as printed materials for the tasting room and direct mail. On festival day, look for the local sounds of Philadelphia, emanating from The Mole Street stage at the festival.
On June 20th, Mole Street is throwing a street festival of its own on North Mole Street, between Cherry and Race Streets. The festival—appropriately named "Molestice"—is held each year on the Summer Solstice, and in recent years, the agency has planned and produced this local Philly tradition. This year, Mole Street is booking regional and national acts for the musical entertainment, as well as planning the event from top to bottom. From the stage and sound, to the security and block party jams, the team is been responsible for assembling all aspects of the production.
"Our mission for Molestice is to build the Philadelphia community through music, block by block," says Mole Street Principal, Brian LaPann.
Next year, Mole Street hopes to expand Molestice to additional blocks in the city, and eventually connect the community—North to South—by hosting the annual Molestice block party on every Mole Street in Philadelphia.
With both a national and local outreach, the Philadelphia branding agency promotes and builds brands with their superior advertising and marketing services, professional event planning, and top-notch entertainment. For more information on Mole Street's services and events, please visit their website at www.molestreet.com.
About Mole Street
Mole Street is a brand building agency located in Philadelphia, PA that specializes in experience planning and production entertainment, marketing and creative services for brands on a national scale. Mole Street approaches all of its projects with an artistic outlook that makes for memorable events, high quality entertainment, and unique advertising.
For more information about Mole Street, please visit http://molestreet.com