Anaheim Hills, CA -- (SBWIRE) -- 05/18/2015 -- Regent Marketing Group (RMG), the leading global partner for integrated marketing solutions for live engagements, today announced that Butch Chelliah has been named its chief marketing officer.
As CMO, Butch Chelliah will be responsible for driving RMG's global brand marketing and communications strategy in support of the company's strategic plan. As a member of the executive committee, he will work closely with the divisional presidents and functional leaders across the enterprise.
Butch Chelliah brings a wealth of industry experience to RMG and to the role of CMO. His expertise in business-to-business marketing spans over 20 years and includes strategic planning, creative development, organizational design, integrated marketing, CRM, sales channel optimization, and digital and social media marketing. An industry veteran, Butch Chelliah spent the last 20 yearsleading and developing numerous companies become marquee leaders in their respective industries. He is a renowned Sales and Marketing Coach and is sought after by many companies to train and develop their marketing strategies.
"We are at the forefront of massive change in our industry as customers are expecting richer and more relevant experiences. Experiential marketing is becoming a more significant part of the marketing mix in response,"
said Taylor Newton, CEO of RMG. "This transformation requires a visionary leader – someone with big ideas and the strategic leadership skills to shape this change. Butch Chelliah has all of those and a deep understanding and a passion for experience marketing. We are delighted to have him in the lead marketing role for RMG."
Name: Payton Grace
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