Jacksonville, FL -- (SBWIRE) -- 05/26/2015 -- Send Out Cards, the industry leader in online greeting cards, has announced that they are hosting the upcoming Relationship Marketing seminar in Jacksonville, Florida.
The event will be held at Hyatt Regency Jacksonville – Riverfront, located at 225 E Coastline Dr, Jacksonville, FL 32202. The seminar starts at 9:00 AM (EDT) on Friday, May 29, 2015 and will conclude at 5:00 PM on Saturday, May 29, 2015.
"We recognize the value of nurturing personal relationships even across long distances, which is why SendOutCards is in the business of enabling people to send customized greeting cards to their loved ones," confesses Kody Bateman, the CEO of SendOutCards who founded the company back in 2oo3. "But we also want our customers to know that fostering personal relationships can be a boon for business as well, and that's what these Master Relationship Marketing Seminars are all about."
The seminar focuses on the use of personal relationships for attracting new customers and for customer retention. The seminar features leading professionals in the marketing industry, interactive activities, and live demos.
"People do business with who they know, like, and trust, and in order to build that relationship, you have to build a rapport with them," explains Bateman who is also the Keynote Speaker at the seminar. "That's what relationship marketing is all about. That's why you foster personal relationships with business clients and customers, who become more likely to refer you to their friends because you're considered a friend as well."
SendOutCards helps make fostering relationships easier for people in business with the use of customized greeting cards. In a process that can take less than a minute, a customer can choose their custom greeting card online, insert a photo, and include a sincere message.
SendOutCards then prints the greeting card, stuffs it in an envelope, and mails the card to any postal address in the world. As an added service, a customer can even select a gift from SendOutCards to accompany the greeting card.
"With these seminars, the attendees will learn how to implement a program for customer follow-up in a B2B format," reveals Bateman. "Business owners can take their marketing efforts to a new level, and relationship marketing can offer a strategic model as well as a detailed system with particular tools."
The seminar touches on the various core principles, fundamental ideas, and opportunities involved in relationship marketing. Attendees can master the online and offline methods of communicating so that they can gain much needed referrals and ensure the loyalty of their current customers.
"Customer retention is crucial in business, which is why you need to foster a personal relationship with those you do business with," warns Bateman. "Just about everybody knows that it's more costly to attract new customers than retain current customers."
Marketing experts also acknowledge the value of old customers for marketing. They can help spread brand awareness among their social circles by recommending the brands they like to their friends.
"It really helps to be a friend to your customer, instead of just a faceless corporation," emphasizes Bateman. "When a customer sees a business as a friend, they become more loyal, they are not easily swayed by competitors, and they're also more vocal in their support and recommendations."
Those who are interested in learning more can send their questions through email to Shelly Andrews at email: Shelly@KeepInTouchStrategy.com
The SendOutCards firm knows all about the importance of fostering relationships. Since CEO Kody Bateman founded SOC in 2003, the online greeting card and gift company has become the largest first-class mailing company in the US. They have sent out more than 100 million greeting cards and more than 3 million gifts.
Interested parties can visit http://promotegratitude.com/ to customize a greeting card and choose a gift to send.
To find out more about building relationships through marketing, visit http://KeepInTouchStrategy.com
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