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Creator of New iOS App for De-Identifying Photos Launches IndieGoGo Campaign

David Grundy and The Forge, a group responsible for creating socially valuable technical products and services, has now introduced a new iOS app, De-ID, that will remove identification information from photos. The group has launched an IndieGoGo campaign to raise production and distribution funds for this necessary and unique app.


San Francisco, CA -- (SBWIRE) -- 05/26/2015 -- David Grundy, MD, along with Paul Grundy and Bobby Gayol, make up a group known as The Forge.  This group of experts is passionate about creating apps and other technological advances that improve the quality of life for others.  Their newest socially valuable app, known as De-ID, will automatically remove all identifying information from clinical photos with a simple click, allowing patients to retain their anonymity.  Now, the group has launched an IndieGoGo campaign to raise funds for the development, production and distribution of this important app.

Created in the iOS format, De-ID automatically removes all identifying features from clinical photos.  The De-Identifier app can prevent any medical professional from accidentally transmitting confidential information with a smart phone picture.  Doctors can now share clinically important photos with colleagues instantly without the risk of sharing potentially identifiable information and creating ethical or legal problems.

Medical professionals can now reduce the risk of violating patient confidentiality with De-ID.  The app automatically detects and blurs all faces in the frame, blurs all text in the frame, allows removal of tattoos with a simple tool, avoids saving to the cloud, erases photos from the phone after 12 hours and digitally watermarks the photos on the phone for added security and legal protection.

Money raised with the IndieGoGo campaign will be used to hire talented professionals for design services, development, web hosting and user support.  Located at, the IndieGoGo campaign offers pledge levels from $5 to $100 and perks including copies of the app and the chance to influence app development.  For more information on the perks associated with each pledge level, visit the IndieGoGo page.

About De-ID
De-ID is an app created by The Forge, a team of visionaries who want to bring better technology to the medical field.  The app allows healthcare professionals to instantly remove all identifying information from any photos to protect patient privacy.

Contact Person: David Grundy
Company: The Forge, LLC
Address: San Francisco, California, USA
Phone: +61 451 142 354