Golf Apparel Brand Canoos Gets a Marketing Boost from Liftory


Warrington, PA -- (SBWIRE) -- 06/09/2015 -- Liftory is a growing digital strategist and eCommerce agency. Since its foundation, Liftory has helped several retailers increase their brand presence and revenue online. Recently, Liftory celebrated its wildly successful digital strategy for golf apparel makers Canoos.

Canoos is an online retailer of golf apparel. They are the first company to create a boat shoe for golf players. When Canoos first came to Liftory, they wanted to create an online brand that would appeal to a niche target market. The Canoos customer is a young, preppy golfer who embraces the traditional elements of the game, but chooses to disrupt the mundane fashions of the game. Liftory was tasked with marketing to this burgeoning niche culture within golf.

While working with Canoos, Liftory took over the creation of the retailer's brand as well as all creative and digital marketing. Using a customer-centric marketing model, Liftory was able to turn customers into advocates for the brand. Since starting their marketing campaigns for Canoos, Liftory has helped the brand charge to the forefront of innovative golf apparel. One year after bringing their brand to Liftory, Canoos has seen a 900% increase in customers and a 400% increase in top line revenue, plus a 300% social media growth.

The brand is now found in dozens of stockists worldwide. Canoos also boasts a devoted customer base that expands exponentially each quarter due to Liftory's execution of a customer-centric strategy that rewards customers for their loyalty. Furthermore, through Liftory's sales and marketing strategy, Canoos was able to progress their development for improving their products much sooner than expected. As Canoos continues to succeed, Liftory will continue to devise cutting-edge strategies for online brand success.

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About Liftory
The team of marketing executives, digital marketing managers, business analysts and creative editors at Liftory works with eCommerce and technology companies to accelerate their growth. As a digital management consulting firm focused on growing each brand's image and increasing revenue, Liftory uses every strategy available to implement personalized marketing and growth plans. They focus on brand marketing, digital marketing, customer centricity modeling and conversion optimization so that each brand's online presence is designed to beat the competition in every facet of digital commerce.

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