Lofty Launches the New Era of Real Estate with a Focus on Customer Service and Technology


Chicago, IL -- (SBWIRE) -- 06/09/2015 -- The real estate industry is at a really interesting intersection," says Lofty Founder and President Andrew Nast. "The rest of the world is increasingly moving towards 'do it for me' business models with companies like Uber and Zenefits leading the way by providing an easy to use service with awesome customer care. This is creating a generation of people who are accustomed to high-touch, people powered services, with that expectation spilling over into every aspect of their lives. Including the way they buy, sell, rent, and manage real estate." However, Andrew says, up until now the real estate industry has been generally slow to adopt these same changes.

The team at Lofty has used their extensive experience in the real estate and technology industries to create incredibly streamlined approaches to several real estate processes. "From helping a college student through their very first rental experience to working with international investors looking to purchase and manage new portfolios based on specific metrics, we've spent a lot of time and energy reducing the traditional way of doing business down to the absolute most efficient system possible," says Andrew. This, he says, has allowed them to not only cut down time wasted doing tasks that don't add value to their customers (running back and forth to drop off keys and collecting rent checks, wrestling with stacks of property management paperwork, etc.) and has, in turn, given them the ability to spend much more time on what they see as the most important part of any business, customer service. "Where we really set ourselves apart is in the way we interact with our clients,"says Andrew. "Anyone can help you sell a house or pick up a rent check. It's not rocket science. At Lofty we truly partner with our clients, meaning we go way over and above anything they would expect from a real estate company. Whether that's introducing an out of town investor to local capital connections or walking one of our property owner's dogs because they got stuck in traffic, we believe it is our responsibility to delight our clients every chance we get!"

With their buzz growing in the Chicagoland area, it looks like the team over at Lofty will have plenty of chances to delight us in 2015 and beyond!

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Andrew Nast – President