High Wycombe, Bucks -- (SBWIRE) -- 10/25/2010 -- Optima is the UK’s leading specialist in Office Partitioning, and with some of their clients consisting of AMEX, Orange and Morgan Stanley, they recently decided that they needed to offer their clients something original and unique. To push their efforts they needed to appeal to their target market in a way that differentiates them from the rest of their competition. So Optima have teamed up with their award winning digital agency Cyber-Duck to develop and implement the mass production and distribution of Optima branded USB dongles.
The USB dongles have been created with the intention of engaging their target audience with the Optima brand, but in an offline capacity. Each dongle contains an auto-loading user interface containing:
• A gallery of photos of Optima projects
• Links to download CAD files
• A section to explore the product in detail
• 3D animations of the product
• Optima designer’s guide
• Link to the Optima website
The dongle also had the capability to show the target audience all the key products that are available to them, such as their office partitioning services, and they could browse through these offerings at their own leisure. This all helped to combine with Optima’s overall business objectives of maintaining their status as leading experts in office partitioning and also to enable them to expand their customer base. Also, the eco-friendliness of the dongles save Optima and their clients from having to print hundreds of pages from their traditional designer guides, helping to save on all the printing and production costs, and saving the trees that would usually have to be sacrificed.
Optima’s National Sales and Marketing Manager, Christian Mabey stated “This is a great way for Optima to further enhance our brand and improve relations with existing clients. We realised that we needed to offer our target audience an alternative form of engagement with the company and we feel this is the right way about giving us an added competitive edge”.
To be part of this offline experience, simply go to the www.optimasystems.com website, register and request your very own free dongle.
About Cyber-Duck
Established in 2004, Cyber-Duck is an innovative and pioneering digital agency and consultancy specialising in delivering award winning User-Centred Solutions. Cyber-Duck specialise in Web Production and Technology, Web Consultancy, Branding, Online Marketing and Mobile Apps.
http://www.cyber-duck.co.uk
Contacts for Press – Optima
Laura Jameson
+44(0) 1761 438 100
Laura.Jameson@optima-group.co.uk