San Diego, CA -- (SBWIRE) -- 10/25/2010 -- WordPress theme developer PageLines announced today that Platform, their new drag & drop design framework for WordPress, will be formally released this week at the BlogWorld Expo in Las Vegas. Platform features powerful CMS design options, a drag-and-drop layout editor, and a fully configurable template builder for easily creating custom WordPress-based websites.

"When we started work on Platform, the goal was to 'take the code out of web design', and help users build a custom site faster & easier than ever before," explained Andrew Powers, founder of PageLines. "To accomplish this aim, we built a completely new type of drag & drop website control - as well as draggable layout controls, draggable post-types (feature slides, boxes, banners) and tons of comprehensive page-by-page options."

Why a Drag & Drop Framework?
Until now, there were three main choices when building a web site: custom-coding, WYSIWYG editors, and themes. These all have their problems:

• Coding - Technical in nature, and hard to maintain.

• WYSIWYG - Takes longer, and sites are built & designed primarily by the user, which can sacrifice code quality and page design.

• Themes - Often require custom code and knowledge of WordPress to customize.

Platform (http://www.pagelines.com/themes/platformpro) was engineered to solve these problems by combining the best aspects of all three solutions. As a theme, it's plug-and-play; it's as easy to customize as a WYSIWYG interface; and Platform is extremely extendable, so custom code can be added in seconds.

PageLines' Powers also noted that, even with all these available features, sites built with Platform load very quickly. According to Powers, "By only loading the HTML and javascript that is active on any given page, we were able to provide users with a very optimized site, despite the flexibility and huge amount of options available."

An interactive online demo of Platform can be seen on the company's web site at http://www.pagelines.com/demos/platformpro

PlatformPro will be sold through the PageLines website. The cost for a single pro license will cost $95, good for multiple sites owned by the same person. A multi-use developer license will be available for $175, which also includes compatibility with bbPress forum, graphics and links
removed. For more information please visit http://PageLines.com

About PageLines
PageLines creates web products that empower designers, bloggers, and professionals to create stunning websites and blogs. PageLines is pioneering a more flexible and user-centered approach to web design, built on top of WordPress open-source blogging software. This means PageLines' products are more extensible and supported by an already active community. PageLines and its products are dedicated to the success of their customers. The company can be reached online at http://PageLines.com, or by e-mail at hello@pagelines.com

PageLines and PlatformPro are trademarks of PageLines LLC. WordPress is a trademark of WordPress (http://wordpress.org/)

Press Contacts:
Andrew Powers
andrew@pagelines.com
skype: arpowers

Adam Munns
adam@pagelines.com
skype: adam_munns

Contact:
Andrew Powers
PageLines
San Diego, CA
+1.7202492374
press@richcontent.tv
http://PageLines.com