Baidulinx Inc. is constantly working to provide our unique brand of marketing in the ‘Language ‘ specific arena to those internet users’ and media partners that will benefit most from its direct, demographic approach to internet search, advertising and promotional presentation. With this in mind, our venture into India has been one of success, has developed our brand and also showcased our ability to adapt our product to specific cultural and demographic markets.
Hong Kong, Hong Kong -- (SBWIRE) -- 10/25/2010 -- With over 81 Million active internet users in India, 60 Million being ‘urban’ and 20 Million in ‘rural’ locations India is one of the largest emerging markets within the Industry. Something to be considered is that this is still only reaching 20% of Indian households and a total of roughly 8.8% of the population. With the economic improvements seen over the last decade, India is a key market for Baidulinx Inc. A language specific search engine, specifically for the Indian market is an obvious choice for an expanding internet based business. Studies have shown that 82% of internet users in India would prefer to communicate in their native tongue. This would open up the possibilities of the internet to a population that not only do not use English in their daily business and social lives but to a majority that do not speak English on a communicable or business level aw well.
Over 80 Million Users
Of the active users, 2/3rds of the households have multiple users in them, of which 97% are regular users and 79% use the internet daily. A high base of daily users, and increased base of online buyers indicates growth in online users across the region. Another area Baidulinx will penetrate is the mobile internet users. 1 in 4 accesses the internet on mobile phones, though most of them are dual users (PC + Mobile). Dual user’s access the internet on their mobiles habitually – 2 out of 3 access daily and 1 in 3 uses it for more than an hour a day.
Almost all dual users have GPRS enabled phones and most have activated GPRS service on them. ‘WAP enabled’ data services and ‘GPRS activated’ direct browsing are the most popular mode of mobile internet usage. Considering the Indian government has committed to improve the connectivity of its population over the course of the next 3yrs and understands that progression is linked to its population having access to the internet and the features it provides, we can only estimate how these figures will grow and at what rate. Ultimately Baidulinx is at the ground level in India. We know that whilst India is still an emerging entity in the business world, you simply cannot deny the number of people currently using the internet and how that will substantially grow over the course of the next few years. Baidulinx Inc, will develop and evolve as the Indian internet community evolves and this guarantee’s our success in this very specific target market.
Who are the Internet Users?
India is still classed as an ‘emerging economy’. More than 75% of the internet users in India are employed, half of those are corporate employees. This gives Baidulinx Inc a massive advantage in propagating our brand within India. 2/3rds of those employed are classed as the ‘head’ of the household, this means that as the internet industry grows, Baidulinx’s brand will grow with it and subsequently will be passed down through the generations of internet users. The single largest group among internet users in India is the 25-35 year old demographic. Their average monthly family income is 3 times the national average, making it the ideal consumer market and driving force behind Baidulinx Inc being committed to providing India, and Indians a language specific search engine. The Internet is the dominant medium in 2/3rds of internet users’ lives. Internet surfing is the favorite indoor entertainment for most of them, and they perceive it as a source of learning, entertainment and a great potential for business. Money is deemed the biggest motivation of the modern day Indian and the internet can only encourage and assist millions in improving their daily lives as it reaches more of the population, either through the opportunities it unveils or the entrepreneurs it uncovers.
What does all this mean?
Baidulinx Inc knows a language specific site will enhance, empower and improve the internet experience of Indian users. With proven success in other countries, Baidulinx can utilize the same formula and adapt it to become the #1 language specific search engine used in India.