London, UK -- (SBWIRE) -- 07/06/2015 -- Forage seeds are the parts of plant used as a livestock. Forage seed industry is a less structured market. Forage seeds helps in improving livestock productivity.Forage seed market are cyclic in nature as its prices fluctuates with shift in the demand and supply of the forage seeds. Demand for forage seeds has recently seen sea-change in demand due to the increased production of dairy and beef. Other factors for augmented demand of forage seeds are increasing population and rising standard living of end-consumers. Major drawback of the forage seed market is unpredictability of seed cycle. Forage seed respond gradually to the market as lead time is required to grow a crop and then yield seed from it. Natural calamity and climatic conditions affect the forage seed prices too.

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Major drivers of forage seeds are urbanization,increase in disposable income and abrupt increase in population. For instance, in China consumption of milk and meat has increased drastically and there is rapid shift of the population to the urban areas of china.To meet these requirements, large number of manufacturers have started targeting the emerging markets. In addition, it has attracted a number of new players in the market.

India has over 200 companies involved in the seed production. Among this various companies produce forage sorghums, clover, alfalfa. Majority of the forage seeds produced are uncertified. These uncertified forage seeds are distributed through several distributors, middlemen and suppliers. Thailand produce variety of forage seeds as it launched forage seed production program. Major restraints in forage seed industry is reluctance of farmers to pay for forage quality or higher quality seeds. Moreover Forage seeds are difficult to promote because returns from forage seeds are time incentive. Forage business is uncertain and requires relatively large investments. Investments are comparatively larger because of the massive inventory cost and large distribution channel required for the same. Forage seeds require specialized production processes and favourable environment. In Europe demand for forage seed has decreased due to inadequate economic condition in the livestock sector. Thailand has a well -established and emerging forage seed industry. Several factors that contributes to its success are quality seeds, favourable climate,suitable soil and government support.

On the basis of types forage seed market is segmented into Alfalfa, Annual Ryegrass, Brassicas and Chicory, Clover, Brome, Fescues, orchardgrass. Forage seed market is segmented on the basis of geography as Asia Pacific, Western Europe, Eastern Europe, Middle-East and Africa, North America, Latin America and Rest of the world. Forage seed market can also be segmented on the basis of seed trait as herbicide tolerant, insecticide resistant and other traits. On the basis of applications forage seed market is segmented into dairy, meat &meat products and others.

Livestock sector is emerging rapidly in Asia because of the increased demand of meat and milk. Consequently to meet such demand new production systems are developing. There is expansion of sectors that use technologies such as pork, eggs, meat and milk.Brett Young, a Canada based forage seed producing firm invented new patented technology and seed treating facilities that assist to serve customer needs in a better way. Forage seed industry adopted several marketing strategies such as selling forage seeds directly to the private companies and distributing seeds to the farmers without any charge among others.

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There is a significant demand for forage seeds in South-East Asia that cannot be met by in-house production. Therefore, there is vast prospects for increasing forage seed production and export. One can also import seeds that are difficult to yield and populate the same.Key players in the forage seed market are Brett young, Dynamic Seeds Ltd., Golden Acre Seeds, Pickseed Canada Ltd., Moore Seed Processors, Foster's Seed and Feed.