The Radio Agency

The Radio Agency Slams the Brakes on Auto Dealers' Ineffective Radio Advertising


Media, PA -- (SBWIRE) -- 07/07/2015 -- Radio advertising experts, The Radio Agency, are trying to drive loud-mouthed car dealers off the air, because radio listeners are tired of their chest-thumping, triple-decibel tirades. But that's what one would expect from a specialist media agency that spends 100% of its time focused on making radio advertising work for its clients. Mark Lipsky, owner of The Radio Agency, recently published a LinkedIn article exposing the out-of-touch radio advertising that is still the standard for auto dealers and explains how radio advertising agencies can greatly improve upon current trends by focusing on consumer needs.

Lipsky, active in the radio advertising industry for over 25 years, writes that over modulated, echo-tinged boasting fails to relay any information of value to a listener, focusing instead on tired, ego-stroking catchphrases like – "We're #1!" or "No one sells more Toyotas than we do!" With information freely available online, writes Lipsky, consumers can now compare dealerships' pricings and inventories from their own homes, rendering an auto dealer's 60-second claims to superiority useless to consumers and unprofitable to the dealership. Lipsky theorizes that tradition and a fear of being shouted over by competitors keeps auto dealers from replacing tired bragging with useful, consumer-oriented content in their radio advertising.

For companies looking to retarget with radio and who are seeking an agency 100% devoted to AM/FM, satellite, online streaming, and mobile sound advertising platforms, the Radio Agency offers a complete range of services under one roof. With decades of experience tracking industry trends and measuring results to keep radio advertisements in touch with consumers, the Radio Agency will help clients laser-target their marketing through a unique creative process designed exclusively for radio advertising.

For more information on the cost of radio advertising and how the Radio Agency can help a business create and manage an effective advertising campaign, visit

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by e-mail at

For more information, please visit