Product Packaging Most Effective Way to Communicate Sustainability


Blackpool, Lancashire -- (SBWIRE) -- 07/21/2015 -- A recent survey jointly conducted by one of the world's largest PR firms and global analytics specialists found that product packaging is the most effective way to influence consumers of a product's sustainability. The survey was conducted on 9,709 consumers spread over the 9 biggest countries in the world according to GDP. The research indicates that consumers are much more informed of issues around sustainability than they were in 2011 or 2013 with a significant 84% stating that they would prefer products and services from socially and environmentally responsible companies. Furthermore, 88% wanted to know of the sustainability activities of the company they were purchasing from.

One of the world's largest sources of product packaging is shrink wrap, which recently revealed its sustainability potential in a series of recycling initiatives. As a staple of the manufacturing process it is considerably versatile in its uses and is considered ideal for communication with consumers due to its flexible and transparent film which allows information to be added easily to any product.

About uWrap
uWrap are one of the UK's leading suppliers of shrink wrap machines with over 25 years in the business. They pride themselves on providing innovative bespoke solutions for their clients when it comes to their product packaging needs. They are also regular commentators on industry news and a spokesperson had this to say, 'The news doesn't really come as a huge surprise for people who are involved in the business of product packaging. We've always known that customers judge a service or item by the way that it looks. That's just the way it is.

However, we are surprised by the sheer growth in awareness of sustainability and its importance to consumers. In this light it is crucial that consumers' needs are fulfilled and that social and environmentally friendly sourcing is communicated on packaging. We pride ourselves on making this whole process easier by using the best quality film to ensure sustainability so at least businesses don't need to worry about the material they are having their items wrapped in. We offer an extensive service to all our clients, and are always open for a discussion on this matter. Feel free to contact us with any questions.'

PR Contact

Company name: UWrap
Tel: 01253 300400
Contact person: Paul Easton
Address: Units 9-11
Blackpool Fylde Ind Est