Boston, MA -- (SBWIRE) -- 08/07/2015 -- AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

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Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions

- Americas
- APAC
- EMEA

Key Vendors

- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Engine Creative
- Metaio
- Snaploader
- Total Immersion
- Qualcomm
- Wikitude
- Zappar

Market Driver

- Growing Smartphone Market
- For a full, detailed list, view our report

Market Challenge

- Lack of Content
- For a full, detailed list, view our report

Market Trend

- Increased Integration in Mobile Devices
- For a full, detailed list, view our report

Key Questions Answered in this Report

- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?

Companies Mentioned in this Report: Augmented Pixels, Aurasma, Blippar, Catchoom, Engine Creative, Metaio, Snaploader, Total Immersion, Qualcomm, Wikitude, Zappar

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