Karuna Announces Its Luxury Masks Collection Available at Henri Bendel

For the first time, Karuna Fans Can Purchase the “Must-Have”, High-Quality Masks in the Beauty Department of Exclusive Department Store Henri Bendel


Los Angeles, CA -- (SBWIRE) -- 11/17/2010 -- Karuna, a privately held luxury skin care company in Los Angeles, and creator of the only high-quality, one-step, no-mess, no-rinse, do-it-yourself mask, today announced its signature collection is available at Henri Bendel, a New York icon and the chicest shopping playground for women since 1895 with locations across the U.S.

The luxury store, which is owned by Limited Brands, is known to have the new and the next in beauty, cosmetics, fashion and accessories will feature Karuna’s signature line of six premium masks, including:

• Anti-Aging – Through vitality and transformation, the Karuna defying mask uses wild yam to help improve skin circulation by increasing collagen renewal and elderberry extracts to improve elasticity for more youthful skin. The mask uses the latest advances in skin care and science to help slow down the process of aging while helping to lessen the appearance of fine lines and wrinkles.

• Anti-Blemish – Calms and clears the skin using shiso--a Japanese green leaf--and ginger, which work as natural anti-bacterials to deliver blemish-free skin with unprecedented efficacy. The ingredient honey soothes and provides oil-free hydration, leaving the skin calm while maintaining its suppleness and elasticity.

• Anti-Oxidant – Protects and balances skin through a combination of Chinese green tea and African chrysanthellis to form a free-radical scavenging shield to protect the skin from environmental elements. Usually derived from natural sources, anti-oxidants are one of the gentlest and most nourishing skin care ingredients available on the market.

• Brightening – Reveals and enlightens skin by using grapefruit seed extract to shield the skin from environmental toxins, and rare Asian plant extracts to help even and revive the skin’s surface. The treatment uses high-performing ingredients to visibly refresh skin while at the same time reversing discoloration, hyperpigmentation and reducing the look of dark spots and sun spots. Helps to restores a bright, energetic glow to the skin's appearance.

• Exfoliating – Revives and renews skin with a customized blend of lemon's natural citric acid and pineapple extract to help exfoliate, hydrate and improve the skin’s elasticity. The fruit extracts are a natural way to remove dead cells. By removing the skin’s surface and making way for younger cells, the skin looks fresh, radiant and feels younger. Pores are also cleansed and opened, allowing skin care products such as serums, creams and moisturizers to penetrate deeper into the skins surface to achieve maximum results.

• Hydrating – Restores the skin using natto--a Japanese soybean--which helps to retain skin's natural moisture levels as it exfoliates to boost dehydrated and dull skin. Consumers will feel softer, smoother skin.

Henri Bendel’s will also include the Karma Kit, which is the newest addition to the Karuna line. The Karma Kit is a premium collection of its four best-selling Karuna masks including the hydrating mask, anti-oxidant mask, exfoliating mask and anti-aging mask. Each Karuna mask contains the Karuna Beauty Boost: a propriety blend of Chinese licorice, aloe vera, chamomile, vitamin B and other plant extracts to heal, detox and renew all skin types.

"We continue to build on a great relationship with retailers for fashionistas and beauty connoisseurs everywhere," said Linda Wang, founder of Karuna. "The response we are getting to our products and high-quality ingredients have been overwhelming. We look forward to developing further distribution channels with other well known retailers similar to Henri Bendels who will see the value of our luxury-inspired beauty products."

Henri Bendel serves an upscale clientele, with prices and products to match. It is well-known for its cutting edge beauty assortments and its signature brown and white striped shopping bags swinging from the arms of women from around the world.

Prominently featured in the top beauty outlets such as Marie Claire, BellaSugar, Essence and W, the Karuna line is also a favorite in celebrity and event gift bags such as The Knot and at the 13th Annual Mark Twain Prize for American Humor at the Kennedy Center, where this year the honor went to Tina Fey.

Karuna masks are available at luxury department and specialty stores, and high-end spas and salons, including Henri Bendel, Bliss Spas, Fred Segal in Los Angeles and Victoria Secret Direct. Products can also be purchased online at www.KarunaSkin.com.

About Karuna
Founded in 2009, Karuna Skin, LLC is a major evolution in the concept of beauty rituals offering six state-of-the-art masks using highly effective formulas, unique product ingredients and unparalleled benefits to address different skin care concerns. Inspired to impart her East-meets-West beauty knowledge with compassion and care, founder Linda Wang created Karuna – "Wisdom for the Skin." Headquartered in Los Angeles, Karuna merges the benefits of skin care and well-being to bring love, care, and compassion toward self, others, and the Earth. For more information about Karuna, visit http://www.KarunaSkin.com.

About Limited Brands
Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company. The company operates 2,664 specialty stores in the United States and its brands are sold in more than 700 company-operated and franchised additional locations world-wide. The company's products are also available online at http://www.victoriassecret.com/, http://www.bathandbodyworks.com/, http://www.henribendel.com/ and http://www.LaSenza.com.