Santa Fe, NM -- (SBWIRE) -- 11/17/2010 -- Financial security expert and New York Times best-selling author Pamela Yellen has been on a whirlwind media tour in 2010, debunking the myths behind traditional financial investment strategies and revealing the scary truths haunting the 401k’s of many employees.

After Americans saw $11 trillion in personal wealth evaporate in the 2008 stock crash, erasing years of gains and causing many to refer to the 2000s as a "lost decade,” Yellen made it her mission to spread the word to Americans that they don't have to keep gambling their savings when there is a vehicle that can provide real financial security. Yellen says, “It's the one financial asset that increased in value in the crash of 2008, and in 1929, and in every period of economic boom and bust since: Whole life insurance.”

Yellen and the hundreds of thousands of people who use the Bank On Yourself method did not lose a penny in the 2008 stock crash. Instead, they saw their nest eggs keep on growing - safely and predictably - right through the financial calamity. Since the release of her book BANK ON YOURSELF: The Life-Changing Secret to Growing and Protecting Your Financial Future, Yellen has appeared on numerous national media spots, explaining what any investor can do to protect themselves in a bull or bear market.

On her appearance on WGN’s Your Money Matters, Yellen explained how 401k’s, though popular, are set up in such a way where the growth of an investor’s nest egg is strangled by fees and tax laws. Yellen says, “Even if taxes stay the same it’s been estimated that over a 30-year period you will end up paying 10 to 20 times more in taxes than the original tax break you received up front.”

To see Yellen on WGN’s Your Money Matters visit: http://www.youtube.com/watch?v=8_jo11r90qg