Robbinsville, NJ -- (SBWIRE) -- 11/17/2010 -- Ten years ago a business traveler looking for green lodging options would have to search long and hard for accommodations that offered in-room recycling, linen re-use programs, energy efficient light blubs, and water saving fixtures. Five years ago “certified green” hotels were tiny blips on the traveling public‘s radar.
Nearing the close of 2010, the business traveler has over 2000 “third-party certified” hotels in North America, dozens of USGBC LEED hotels and conference centers, corporate brands offering sustainability programs and LEED certified prototypes, numerous certifying organizations, Travelocity and Expedia “green lodging” search engines, and 35 State and Local Green Lodging programs to aid them in their quest for a sustainable overnight stay.
However there is no hospitality industry standard definition of a green hotel. Some will argue that simply implementing guest room recycling, using green cleaning products, and linen re-use programs are enough. Others say a self-certified audit program from an outside party such as following state lodging guideline qualifies. Even more say only a third party audited and certified hotel is the only way to guarantee compliance to strict standards.
Most sustainable industry professional’s definition of green hotel include green policies and procedures in place that at a minimum take into account energy, water, waste streams, indoor air quality, and green cleaning. Furthermore and most importantly, the hotels are audited and certified on a consistent basis from an independent third party organization. A third party certification provides accountability and assurance that the various standards are followed and to avoid “green washing”.
GreenKey’s Certification program has made tremendous gains throughout North America over the last five years. Currently they have over 1500 certified green hotels in the US and Canada and expect that number to increase with recently signed agreements with Hyatt, Carlson, Motel 6 and MGM Resorts.
According to Zach Cohen, GreenKey Global VP of Sales & Marketing, “the GreenKey Program has been well received because it allows for flexibility in the certification process by using a earn/deduction point scoring system rather than a pass/fail method. We expect to see another 1000 to 1500 properties earn their certification in 2011.” Additional programs such as EcoRooms/EcoSuites, LEED, GreenSeal and EnergyStar for hotelsare available to hotel operators. All of which have their strengths and offer marketing advantages.
The green hotel movement is only going to gain momentum as more states and municipalities create green lodging initiatives and corporate brands adopt certification programs as standard practice. It will be exciting to see how the next ten years un-fold.
Third Party Certifications 2005-2010
About EcoGreenHotel
EcoGreenHotel LLC is a privately held company dedicated to helping lodging facilities addressesabroad spectrum of sustainability issues. The company provides information, tools, checklists, current news and trends to the hospitality industry through its website, www.EcoGreenHotel.com. In 2009, the company launched an online marketplace for green products and services at www.EcoGreenHotelStore.com. In addition to the online offerings, EcoGreenHotel provides customized consulting services tailored to the needs of the hospitality industry in the areas of energy efficiency and certifications, including LEED, Green Seal and Energy Star. For those properties that have reached certified levels of sustainability, EcoGreenHotel assists with marketing services to position the properties within the growing “green” space and enhance revenue. For further information, emailinfo@EcoGreenHotel.com or call 888.229.0213.